Director of digital strategy vs director, product marketing

The differences between directors of digital strategy and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital strategy and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $122,877 average annual salary of a director of digital strategy.

The top three skills for a director of digital strategy include digital marketing, digital transformation and digital strategy. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director of digital strategy vs director, product marketing overview

	Director Of Digital Strategy	Director, Product Marketing
Yearly salary	$122,877	$141,699
Hourly rate	$59.08	$68.12
Growth rate	10%	10%
Number of jobs	58,971	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of digital strategy do?

A digital strategy director is responsible for generating creative ideas and concepts for boosting the company's and clients' brand image across various digital media platforms. Digital strategy directors develop marketing techniques to reach the target audience by analyzing the current industry trends and design engaging content according to business requirements and budget limitations. They also identify other business opportunities and services that would help the company to increase revenues and profitability. A digital strategy director creates progress update reports and analyzes sales performance upon the implementation of digital strategies to adjust and improve plans as needed.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Director of digital strategy vs director, product marketing salary

Directors of digital strategy and directors, product marketing have different pay scales, as shown below.

	Director Of Digital Strategy	Director, Product Marketing
Average salary	$122,877	$141,699
Salary range	Between $86,000 And $173,000	Between $97,000 And $205,000
Highest paying City	Belmont, CA	San Francisco, CA
Highest paying state	New York	California
Best paying company	Ernst & Young	Meta
Best paying industry	Health Care	Technology

Differences between director of digital strategy and director, product marketing education

There are a few differences between a director of digital strategy and a director, product marketing in terms of educational background:

	Director Of Digital Strategy	Director, Product Marketing
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of digital strategy vs director, product marketing demographics

Here are the differences between directors of digital strategy' and directors, product marketing' demographics:

	Director Of Digital Strategy	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 66.9% Female, 33.1%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of digital strategy and director, product marketing duties and responsibilities

Director of digital strategy example responsibilities.

Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
Implement Salesforce CRM, which allow a global customer view for the first time in company history.
Apply SEO techniques that improve both organic and paid search results.
Direct DBA, CRM, targeting, segmentation, marketing, and analytics.
Provide analytic and strategic support including SEO and campaign optimization for several clients.
Complete due diligence on mergers and acquisitions expanding healthcare services throughout Oklahoma including service expansion into behavioral health and occupational health.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Director of digital strategy vs director, product marketing skills

Common director of digital strategy skills

Digital Marketing, 16%
Digital Transformation, 10%
Digital Strategy, 9%
Project Management, 4%
KPIs, 3%
CRM, 3%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Director Of Digital Strategy
Director Of Digital Strategy vs Director, Product Marketing

Updated January 8, 2025

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