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Director of digital strategy vs manager, strategy

The differences between directors of digital strategy and managers, strategy can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital strategy and a manager, strategy. Additionally, a director of digital strategy has an average salary of $122,877, which is higher than the $109,831 average annual salary of a manager, strategy.

The top three skills for a director of digital strategy include digital marketing, digital transformation and digital strategy. The most important skills for a manager, strategy are project management, portfolio, and client facing.

Director of digital strategy vs manager, strategy overview

Director Of Digital StrategyManager, Strategy
Yearly salary$122,877$109,831
Hourly rate$59.08$52.80
Growth rate10%10%
Number of jobs58,971148,326
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 65%
Average age3939
Years of experience1010

What does a director of digital strategy do?

A digital strategy director is responsible for generating creative ideas and concepts for boosting the company's and clients' brand image across various digital media platforms. Digital strategy directors develop marketing techniques to reach the target audience by analyzing the current industry trends and design engaging content according to business requirements and budget limitations. They also identify other business opportunities and services that would help the company to increase revenues and profitability. A digital strategy director creates progress update reports and analyzes sales performance upon the implementation of digital strategies to adjust and improve plans as needed.

What does a manager, strategy do?

A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.

Director of digital strategy vs manager, strategy salary

Directors of digital strategy and managers, strategy have different pay scales, as shown below.

Director Of Digital StrategyManager, Strategy
Average salary$122,877$109,831
Salary rangeBetween $86,000 And $173,000Between $78,000 And $152,000
Highest paying CityBelmont, CASan Francisco, CA
Highest paying stateNew YorkCalifornia
Best paying companyErnst & YoungMcKinsey & Company Inc
Best paying industryHealth CareTechnology

Differences between director of digital strategy and manager, strategy education

There are a few differences between a director of digital strategy and a manager, strategy in terms of educational background:

Director Of Digital StrategyManager, Strategy
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 65%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of digital strategy vs manager, strategy demographics

Here are the differences between directors of digital strategy' and managers, strategy' demographics:

Director Of Digital StrategyManager, Strategy
Average age3939
Gender ratioMale, 66.9% Female, 33.1%Male, 64.7% Female, 35.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of digital strategy and manager, strategy duties and responsibilities

Director of digital strategy example responsibilities.

  • Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
  • Implement Salesforce CRM, which allow a global customer view for the first time in company history.
  • Apply SEO techniques that improve both organic and paid search results.
  • Direct DBA, CRM, targeting, segmentation, marketing, and analytics.
  • Provide analytic and strategic support including SEO and campaign optimization for several clients.
  • Complete due diligence on mergers and acquisitions expanding healthcare services throughout Oklahoma including service expansion into behavioral health and occupational health.
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Manager, strategy example responsibilities.

  • Lead a scrum team by providing the larger picture and project goal.
  • Lead unprecedented benchmark analysis by IP design block between Intel and competiotor cost and compute.
  • Lead the quarterly valuation of the company's private stock which combine DCF and public comparable approaches.
  • Develop strong rapport with clients and vendors while managing logistics and execution through the complete event research process.
  • Manage paid search, digital campaign tracking, SEO, web content, and e-commerce performance for a travel-industry client.
  • Program manage and win Ingram-Micro RFP response for desktop virtualization software distribution relationship.
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Director of digital strategy vs manager, strategy skills

Common director of digital strategy skills
  • Digital Marketing, 16%
  • Digital Transformation, 10%
  • Digital Strategy, 9%
  • Project Management, 4%
  • KPIs, 3%
  • CRM, 3%
Common manager, strategy skills
  • Project Management, 9%
  • Portfolio, 6%
  • Client Facing, 6%
  • Business Development, 4%
  • Digital Marketing, 4%
  • Market Research, 3%

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