Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors of digital strategy and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital strategy and a marketing director. Additionally, a director of digital strategy has an average salary of $122,877, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a director of digital strategy include digital marketing, digital transformation and digital strategy. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Director Of Digital Strategy | Marketing Director | |
| Yearly salary | $122,877 | $114,906 |
| Hourly rate | $59.08 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 58,971 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital strategy director is responsible for generating creative ideas and concepts for boosting the company's and clients' brand image across various digital media platforms. Digital strategy directors develop marketing techniques to reach the target audience by analyzing the current industry trends and design engaging content according to business requirements and budget limitations. They also identify other business opportunities and services that would help the company to increase revenues and profitability. A digital strategy director creates progress update reports and analyzes sales performance upon the implementation of digital strategies to adjust and improve plans as needed.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Directors of digital strategy and marketing directors have different pay scales, as shown below.
| Director Of Digital Strategy | Marketing Director | |
| Average salary | $122,877 | $114,906 |
| Salary range | Between $86,000 And $173,000 | Between $68,000 And $193,000 |
| Highest paying City | Belmont, CA | San Francisco, CA |
| Highest paying state | New York | California |
| Best paying company | Ernst & Young | Brookfield Properties |
| Best paying industry | Health Care | Manufacturing |
There are a few differences between a director of digital strategy and a marketing director in terms of educational background:
| Director Of Digital Strategy | Marketing Director | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital strategy' and marketing directors' demographics:
| Director Of Digital Strategy | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.9% Female, 33.1% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |