Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors of digital strategy and planning directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital strategy and a planning director. Additionally, a planning director has an average salary of $131,978, which is higher than the $122,877 average annual salary of a director of digital strategy.
The top three skills for a director of digital strategy include digital marketing, digital transformation and digital strategy. The most important skills for a planning director are project management, financial analysis, and business planning.
| Director Of Digital Strategy | Planning Director | |
| Yearly salary | $122,877 | $131,978 |
| Hourly rate | $59.08 | $63.45 |
| Growth rate | 10% | 10% |
| Number of jobs | 58,971 | 51,861 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital strategy director is responsible for generating creative ideas and concepts for boosting the company's and clients' brand image across various digital media platforms. Digital strategy directors develop marketing techniques to reach the target audience by analyzing the current industry trends and design engaging content according to business requirements and budget limitations. They also identify other business opportunities and services that would help the company to increase revenues and profitability. A digital strategy director creates progress update reports and analyzes sales performance upon the implementation of digital strategies to adjust and improve plans as needed.
Planning Directors are members of the executive team or the top management of a company. They oversee the company's plans and the strategies involved in reaching company goals. They manage the resources of the company by reviewing the budget and by overseeing human resources activities. They ensure that the company works toward its goals and that the company follows through with its plans. That being said, Planning Directors do not necessarily police the company's actions, especially if it deviates from the original plans. Instead, they steer the company towards the fulfillment of such plans. If the plan is no longer viable, they should be flexible enough to pursue new plans to achieve their goals still.
Directors of digital strategy and planning directors have different pay scales, as shown below.
| Director Of Digital Strategy | Planning Director | |
| Average salary | $122,877 | $131,978 |
| Salary range | Between $86,000 And $173,000 | Between $90,000 And $192,000 |
| Highest paying City | Belmont, CA | San Francisco, CA |
| Highest paying state | New York | New York |
| Best paying company | Ernst & Young | Exelixis |
| Best paying industry | Health Care | Professional |
There are a few differences between a director of digital strategy and a planning director in terms of educational background:
| Director Of Digital Strategy | Planning Director | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital strategy' and planning directors' demographics:
| Director Of Digital Strategy | Planning Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.9% Female, 33.1% | Male, 66.7% Female, 33.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |