Director of digital strategy vs senior director of marketing

The differences between directors of digital strategy and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital strategy and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $122,877 average annual salary of a director of digital strategy.

The top three skills for a director of digital strategy include digital marketing, digital transformation and digital strategy. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of digital strategy vs senior director of marketing overview

	Director Of Digital Strategy	Senior Director Of Marketing
Yearly salary	$122,877	$159,916
Hourly rate	$59.08	$76.88
Growth rate	10%	10%
Number of jobs	58,971	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of digital strategy do?

A digital strategy director is responsible for generating creative ideas and concepts for boosting the company's and clients' brand image across various digital media platforms. Digital strategy directors develop marketing techniques to reach the target audience by analyzing the current industry trends and design engaging content according to business requirements and budget limitations. They also identify other business opportunities and services that would help the company to increase revenues and profitability. A digital strategy director creates progress update reports and analyzes sales performance upon the implementation of digital strategies to adjust and improve plans as needed.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director of digital strategy vs senior director of marketing salary

Directors of digital strategy and senior directors of marketing have different pay scales, as shown below.

	Director Of Digital Strategy	Senior Director Of Marketing
Average salary	$122,877	$159,916
Salary range	Between $86,000 And $173,000	Between $112,000 And $226,000
Highest paying City	Belmont, CA	San Francisco, CA
Highest paying state	New York	California
Best paying company	Ernst & Young	Washington Prime Group
Best paying industry	Health Care	Media

Differences between director of digital strategy and senior director of marketing education

There are a few differences between a director of digital strategy and a senior director of marketing in terms of educational background:

	Director Of Digital Strategy	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of digital strategy vs senior director of marketing demographics

Here are the differences between directors of digital strategy' and senior directors of marketing' demographics:

	Director Of Digital Strategy	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 66.9% Female, 33.1%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of digital strategy and senior director of marketing duties and responsibilities

Director of digital strategy example responsibilities.

Lead re-platform of ecommerce properties to Magento and redesign efforts including mobile optimization through a responsive site.
Implement Salesforce CRM, which allow a global customer view for the first time in company history.
Apply SEO techniques that improve both organic and paid search results.
Direct DBA, CRM, targeting, segmentation, marketing, and analytics.
Provide analytic and strategic support including SEO and campaign optimization for several clients.
Complete due diligence on mergers and acquisitions expanding healthcare services throughout Oklahoma including service expansion into behavioral health and occupational health.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of digital strategy vs senior director of marketing skills

Common director of digital strategy skills

Digital Marketing, 16%
Digital Transformation, 10%
Digital Strategy, 9%
Project Management, 4%
KPIs, 3%
CRM, 3%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director Of Digital Strategy
Director Of Digital Strategy vs Senior Director Of Marketing

Updated January 8, 2025

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