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The differences between directors of digital strategy and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital strategy and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $122,877 average annual salary of a director of digital strategy.
The top three skills for a director of digital strategy include digital marketing, digital transformation and digital strategy. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Director Of Digital Strategy | Senior Vice President Of Marketing | |
| Yearly salary | $122,877 | $200,351 |
| Hourly rate | $59.08 | $96.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 58,971 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital strategy director is responsible for generating creative ideas and concepts for boosting the company's and clients' brand image across various digital media platforms. Digital strategy directors develop marketing techniques to reach the target audience by analyzing the current industry trends and design engaging content according to business requirements and budget limitations. They also identify other business opportunities and services that would help the company to increase revenues and profitability. A digital strategy director creates progress update reports and analyzes sales performance upon the implementation of digital strategies to adjust and improve plans as needed.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Directors of digital strategy and senior vice presidents of marketing have different pay scales, as shown below.
| Director Of Digital Strategy | Senior Vice President Of Marketing | |
| Average salary | $122,877 | $200,351 |
| Salary range | Between $86,000 And $173,000 | Between $121,000 And $330,000 |
| Highest paying City | Belmont, CA | Waltham, MA |
| Highest paying state | New York | Massachusetts |
| Best paying company | Ernst & Young | Audubon Nature Institute |
| Best paying industry | Health Care | Manufacturing |
There are a few differences between a director of digital strategy and a senior vice president of marketing in terms of educational background:
| Director Of Digital Strategy | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital strategy' and senior vice presidents of marketing' demographics:
| Director Of Digital Strategy | Senior Vice President Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.9% Female, 33.1% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |