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The differences between directors of field marketing and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of field marketing and an assistant marketing director. Additionally, a director of field marketing has an average salary of $123,712, which is higher than the $55,415 average annual salary of an assistant marketing director.
The top three skills for a director of field marketing include digital marketing, integrated marketing and marketing mix. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.
| Director Of Field Marketing | Assistant Marketing Director | |
| Yearly salary | $123,712 | $55,415 |
| Hourly rate | $59.48 | $26.64 |
| Growth rate | 10% | 10% |
| Number of jobs | 148,928 | 94,447 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of field marketing is a management executive who is responsible for managing all the activities related to field marketing of an organization. This director must coach and lead a team of field marketing managers to ensure that field marketing of the organization is following global brand marketing standards and aligned to its product marketing strategy. The director should support the sales and marketing department so that they can improve field marketing campaign efficiency in terms of ROI. The director must also manage the budget and hiring plan for the field marketing section.
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
Directors of field marketing and assistant marketing directors have different pay scales, as shown below.
| Director Of Field Marketing | Assistant Marketing Director | |
| Average salary | $123,712 | $55,415 |
| Salary range | Between $98,000 And $155,000 | Between $35,000 And $86,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Moody's |
| Best paying industry | - | - |
There are a few differences between a director of field marketing and an assistant marketing director in terms of educational background:
| Director Of Field Marketing | Assistant Marketing Director | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 74% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of field marketing' and assistant marketing directors' demographics:
| Director Of Field Marketing | Assistant Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.4% Female, 41.6% | Male, 39.7% Female, 60.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |