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The differences between directors of field marketing and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of field marketing and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $123,712 average annual salary of a director of field marketing.
The top three skills for a director of field marketing include digital marketing, integrated marketing and marketing mix. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Director Of Field Marketing | Marketing Vice President | |
| Yearly salary | $123,712 | $177,188 |
| Hourly rate | $59.48 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 148,928 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of field marketing is a management executive who is responsible for managing all the activities related to field marketing of an organization. This director must coach and lead a team of field marketing managers to ensure that field marketing of the organization is following global brand marketing standards and aligned to its product marketing strategy. The director should support the sales and marketing department so that they can improve field marketing campaign efficiency in terms of ROI. The director must also manage the budget and hiring plan for the field marketing section.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Directors of field marketing and marketing vice presidents have different pay scales, as shown below.
| Director Of Field Marketing | Marketing Vice President | |
| Average salary | $123,712 | $177,188 |
| Salary range | Between $98,000 And $155,000 | Between $121,000 And $258,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Oregon |
| Best paying company | - | Coty |
| Best paying industry | - | Retail |
There are a few differences between a director of field marketing and a marketing vice president in terms of educational background:
| Director Of Field Marketing | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of field marketing' and marketing vice presidents' demographics:
| Director Of Field Marketing | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.4% Female, 41.6% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |