Director of new product development vs director, product marketing

The differences between directors of new product development and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of new product development and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $139,162 average annual salary of a director of new product development.

The top three skills for a director of new product development include product development, R and business development. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director of new product development vs director, product marketing overview

	Director Of New Product Development	Director, Product Marketing
Yearly salary	$139,162	$141,699
Hourly rate	$66.90	$68.12
Growth rate	10%	10%
Number of jobs	185,369	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of new product development do?

A director of new product development spearheads and oversees a company's product development operations, from planning to production. They primarily take the lead in conducting research and analyses, coordinating engineers and other experts, evaluating product development plans and guidelines, and liaising with internal and external parties. They also have the authority to approve projects, make significant decisions, negotiate contracts, select concepts, and monitor all procedures, implementing solutions and strategies to optimize operations. Moreover, a director of new product development empowers employees while enforcing company standards and policies.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Director of new product development vs director, product marketing salary

Directors of new product development and directors, product marketing have different pay scales, as shown below.

	Director Of New Product Development	Director, Product Marketing
Average salary	$139,162	$141,699
Salary range	Between $94,000 And $204,000	Between $97,000 And $205,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	DoorDash	Meta
Best paying industry	Media	Technology

Differences between director of new product development and director, product marketing education

There are a few differences between a director of new product development and a director, product marketing in terms of educational background:

	Director Of New Product Development	Director, Product Marketing
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of new product development vs director, product marketing demographics

Here are the differences between directors of new product development' and directors, product marketing' demographics:

	Director Of New Product Development	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 77.1% Female, 22.9%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of new product development and director, product marketing duties and responsibilities

Director of new product development example responsibilities.

Manage the design development process from designer sketch handover to bulk production delivery.
Review estimated demand levels and spearhead logistics operations to prevent shortage or excess liabilities due to limitations of supplier capacities.
Engage with new strategic sales partners and OEM partnerships, while growing partner revenue production by improving abilities and production.
Manage implementation teams on new system installations and retrofit projects.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Director of new product development vs director, product marketing skills

Common director of new product development skills

Product Development, 23%
R, 10%
Business Development, 8%
Project Management, 7%
Market Research, 7%
Medical Devices, 4%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Director Of New Product Development
Director Of New Product Development vs Director, Product Marketing

Updated January 8, 2025

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