Director, product marketing vs assistant marketing director

The differences between directors, product marketing and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, product marketing and an assistant marketing director. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a director, product marketing include product management, digital marketing and market research. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Director, product marketing vs assistant marketing director overview

	Director, Product Marketing	Assistant Marketing Director
Yearly salary	$141,699	$55,415
Hourly rate	$68.12	$26.64
Growth rate	10%	10%
Number of jobs	173,038	94,447
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	10	10

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Director, product marketing vs assistant marketing director salary

Directors, product marketing and assistant marketing directors have different pay scales, as shown below.

	Director, Product Marketing	Assistant Marketing Director
Average salary	$141,699	$55,415
Salary range	Between $97,000 And $205,000	Between $35,000 And $86,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Meta	Moody's
Best paying industry	Technology	-

Differences between director, product marketing and assistant marketing director education

There are a few differences between a director, product marketing and an assistant marketing director in terms of educational background:

	Director, Product Marketing	Assistant Marketing Director
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, product marketing vs assistant marketing director demographics

Here are the differences between directors, product marketing' and assistant marketing directors' demographics:

	Director, Product Marketing	Assistant Marketing Director
Average age	39	39
Gender ratio	Male, 74.7% Female, 25.3%	Male, 39.7% Female, 60.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, product marketing and assistant marketing director duties and responsibilities

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Director, product marketing vs assistant marketing director skills

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

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Director, Product Marketing
Director, Product Marketing vs Assistant Marketing Director

Updated January 8, 2025

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