Director, product marketing vs marketing program manager

The differences between directors, product marketing and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, product marketing and a marketing program manager. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $86,807 average annual salary of a marketing program manager.

The top three skills for a director, product marketing include product management, digital marketing and market research. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.

Director, product marketing vs marketing program manager overview

	Director, Product Marketing	Marketing Program Manager
Yearly salary	$141,699	$86,807
Hourly rate	$68.12	$41.73
Growth rate	10%	10%
Number of jobs	173,038	173,228
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

Director, product marketing vs marketing program manager salary

Directors, product marketing and marketing program managers have different pay scales, as shown below.

	Director, Product Marketing	Marketing Program Manager
Average salary	$141,699	$86,807
Salary range	Between $97,000 And $205,000	Between $64,000 And $116,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Meta	Meta
Best paying industry	Technology	Transportation

Differences between director, product marketing and marketing program manager education

There are a few differences between a director, product marketing and a marketing program manager in terms of educational background:

	Director, Product Marketing	Marketing Program Manager
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, product marketing vs marketing program manager demographics

Here are the differences between directors, product marketing' and marketing program managers' demographics:

	Director, Product Marketing	Marketing Program Manager
Average age	39	39
Gender ratio	Male, 74.7% Female, 25.3%	Male, 38.7% Female, 61.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, product marketing and marketing program manager duties and responsibilities

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Marketing program manager example responsibilities.

Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
Manage RFP solicitation and response process.
Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
Manage major CRM implementation project for global aerospace company.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Director, product marketing vs marketing program manager skills

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

Common marketing program manager skills

Digital Marketing, 14%
Project Management, 7%
Marketing Campaigns, 6%
B2B Marketing, 5%
Integrated Marketing, 5%
Salesforce, 3%

Director, Product Marketing vs. similar jobs

Director, Product Marketing related careers

Director, Product Marketing related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Director, Product Marketing
Director, Product Marketing vs Marketing Program Manager

Updated January 8, 2025

Browse executive management jobs