E-commerce director vs account director

The differences between e-commerce directors and account directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both an e-commerce director and an account director. Additionally, an e-commerce director has an average salary of $122,256, which is higher than the $114,728 average annual salary of an account director.

The top three skills for an e-commerce director include digital marketing, google analytics and user experience. The most important skills for an account director are account management, project management, and work ethic.

E-commerce director vs account director overview

	E-Commerce Director	Account Director
Yearly salary	$122,256	$114,728
Hourly rate	$58.78	$55.16
Growth rate	5%	5%
Number of jobs	82,963	132,260
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 80%
Average age	46	46
Years of experience	8	8

What does an e-commerce director do?

An e-commerce director focuses on everything concerning the e-commerce direction of the company. The development of an effective e-commerce strategy rests on the shoulders of the e-commerce director. The e-commerce director is an essential part of the marketing team and also is one who conceptualizes advertisements. Aside from this, the e-commerce director also monitors all e-commerce strategies' performance and decides where to adjust to maximize sales and profit. The e-commerce director should have relevant expertise in marketing and has a good creative grasp in advertising.

What does an account director do?

An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives. Account directors supervise the account management staff, ensuring the project's successful completion with the highest efficiency and accuracy. An account director also plans training programs to maximize their performance and productivity, especially when dealing with deadlines and clients' requests.

E-commerce director vs account director salary

E-commerce directors and account directors have different pay scales, as shown below.

	E-Commerce Director	Account Director
Average salary	$122,256	$114,728
Salary range	Between $77,000 And $193,000	Between $82,000 And $158,000
Highest paying City	San Bruno, CA	San Francisco, CA
Highest paying state	California	New Jersey
Best paying company	Levi Strauss & Co.	BuzzFeed
Best paying industry	Technology	Professional

Differences between e-commerce director and account director education

There are a few differences between an e-commerce director and an account director in terms of educational background:

	E-Commerce Director	Account Director
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Southern California	University of Southern California

E-commerce director vs account director demographics

Here are the differences between e-commerce directors' and account directors' demographics:

	E-Commerce Director	Account Director
Average age	46	46
Gender ratio	Male, 68.7% Female, 31.3%	Male, 50.9% Female, 49.1%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	7%

Differences between e-commerce director and account director duties and responsibilities

E-commerce director example responsibilities.

Manage and maintain a profitable ROAS for PPC campaigns.
Manage the business justification and implementation of market-base Internet technology, gather market intelligence, perform competitive analysis and track ROI.
Create new revenue streams through B2C online sales channels-ebay, amazon, and websites.
Develop B2B and B2C websites and coordinate usage of data management tool to add-edit-delete data.
Slash spending 35 percent in 6 months by executing marketplace presence strategies that reduce PPC expenditures.
Develop measurement and reporting that will enable tangible ROI analysis on all digital media efforts and communicate effectively to all management.

Account director example responsibilities.

Manage coordination with HCP agencies for launch.
Manage the development and creation of print and broadcast advertising and in-store merchandising.
Manage relationships with all GPO pharmacy, medical device, and physician preference teams.
Manage client accounts as well as introducing cross selling into other verticals to increase the portfolio.
Manage RFP / RFI process and drive all opportunities that provide a consultative, long-term solution and support.
Increase clients SEO rankings and achieve first page placement both locally and nationally for highly search phrases for a client.

E-commerce director vs account director skills

Common e-commerce director skills

Digital Marketing, 13%
Google Analytics, 7%
User Experience, 4%
ROI, 4%
Project Management, 3%
Conversion Rates, 3%

Common account director skills

Account Management, 9%
Project Management, 7%
Work Ethic, 7%
Healthcare, 7%
Digital Marketing, 5%
Email Marketing, 4%

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E-Commerce Director
E-Commerce Director vs Account Director

Updated January 8, 2025

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