E-commerce director vs account manager

The differences between e-commerce directors and account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both an e-commerce director and an account manager. Additionally, an e-commerce director has an average salary of $122,256, which is higher than the $68,535 average annual salary of an account manager.

The top three skills for an e-commerce director include digital marketing, google analytics and user experience. The most important skills for an account manager are customer service, account management, and healthcare.

E-commerce director vs account manager overview

	E-Commerce Director	Account Manager
Yearly salary	$122,256	$68,535
Hourly rate	$58.78	$32.95
Growth rate	5%	5%
Number of jobs	82,963	152,261
Job satisfaction	-	4
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 70%
Average age	46	46
Years of experience	8	8

What does an e-commerce director do?

An e-commerce director focuses on everything concerning the e-commerce direction of the company. The development of an effective e-commerce strategy rests on the shoulders of the e-commerce director. The e-commerce director is an essential part of the marketing team and also is one who conceptualizes advertisements. Aside from this, the e-commerce director also monitors all e-commerce strategies' performance and decides where to adjust to maximize sales and profit. The e-commerce director should have relevant expertise in marketing and has a good creative grasp in advertising.

What does an account manager do?

Account managers are employees who act as the bridge between the company they represent and the client of the company. They are assigned to handle specific clients so that the company will be able to tailor-fit any product or service according to the clients' requirements. Account managers are responsible for maintaining a harmonious relationship between the two parties by ensuring that any agreement made is amenable to both the company and the client. They are also responsible for ensuring that the company will be able to provide the needs of the client within any limitation that the client may have. Account managers also ensure that the company's reputation and well-being are always considered in any dealings.

E-commerce director vs account manager salary

E-commerce directors and account managers have different pay scales, as shown below.

	E-Commerce Director	Account Manager
Average salary	$122,256	$68,535
Salary range	Between $77,000 And $193,000	Between $42,000 And $110,000
Highest paying City	San Bruno, CA	San Francisco, CA
Highest paying state	California	Washington
Best paying company	Levi Strauss & Co.	NVIDIA
Best paying industry	Technology	Technology

Differences between e-commerce director and account manager education

There are a few differences between an e-commerce director and an account manager in terms of educational background:

	E-Commerce Director	Account Manager
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Southern California	University of Southern California

E-commerce director vs account manager demographics

Here are the differences between e-commerce directors' and account managers' demographics:

	E-Commerce Director	Account Manager
Average age	46	46
Gender ratio	Male, 68.7% Female, 31.3%	Male, 54.8% Female, 45.2%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	7%

Differences between e-commerce director and account manager duties and responsibilities

E-commerce director example responsibilities.

Manage and maintain a profitable ROAS for PPC campaigns.
Manage the business justification and implementation of market-base Internet technology, gather market intelligence, perform competitive analysis and track ROI.
Create new revenue streams through B2C online sales channels-ebay, amazon, and websites.
Develop B2B and B2C websites and coordinate usage of data management tool to add-edit-delete data.
Slash spending 35 percent in 6 months by executing marketplace presence strategies that reduce PPC expenditures.
Develop measurement and reporting that will enable tangible ROI analysis on all digital media efforts and communicate effectively to all management.

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Account manager example responsibilities.

Manage financial departments with responsibility for managing payroll, bank re-consolidations, bank deposits, budgeting and cost control.
Manage $4 million territory encompassing three Mid-Atlantic states.
Manage new business and renewals for leading Saas legal solution.
Manage an inside sales territory of multiple states with Avaya technology solutions.
Negotiate and manage all contracts and pricing for IDN's in the territory.
Manage customers' accounts utilizing laptop and internet base CMS reporting software and ADM field guide.

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E-commerce director vs account manager skills

Common e-commerce director skills

Digital Marketing, 13%
Google Analytics, 7%
User Experience, 4%
ROI, 4%
Project Management, 3%
Conversion Rates, 3%

Common account manager skills

Customer Service, 19%
Account Management, 8%
Healthcare, 6%
CRM, 6%
Product Knowledge, 5%
PowerPoint, 5%

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Updated January 8, 2025

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