E-commerce director vs marketing strategist

The differences between e-commerce directors and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become an e-commerce director, becoming a marketing strategist takes usually requires 8-10 years. Additionally, an e-commerce director has an average salary of $122,256, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for an e-commerce director include digital marketing, google analytics and user experience. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

E-commerce director vs marketing strategist overview

	E-Commerce Director	Marketing Strategist
Yearly salary	$122,256	$80,033
Hourly rate	$58.78	$38.48
Growth rate	5%	10%
Number of jobs	82,963	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 79%
Average age	46	39
Years of experience	8	10

What does an e-commerce director do?

An e-commerce director focuses on everything concerning the e-commerce direction of the company. The development of an effective e-commerce strategy rests on the shoulders of the e-commerce director. The e-commerce director is an essential part of the marketing team and also is one who conceptualizes advertisements. Aside from this, the e-commerce director also monitors all e-commerce strategies' performance and decides where to adjust to maximize sales and profit. The e-commerce director should have relevant expertise in marketing and has a good creative grasp in advertising.

What does a marketing strategist do?

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

E-commerce director vs marketing strategist salary

E-commerce directors and marketing strategists have different pay scales, as shown below.

	E-Commerce Director	Marketing Strategist
Average salary	$122,256	$80,033
Salary range	Between $77,000 And $193,000	Between $53,000 And $119,000
Highest paying City	San Bruno, CA	Harrisburg, PA
Highest paying state	California	Pennsylvania
Best paying company	Levi Strauss & Co.	McKinsey & Company Inc
Best paying industry	Technology	Technology

Differences between e-commerce director and marketing strategist education

There are a few differences between an e-commerce director and a marketing strategist in terms of educational background:

	E-Commerce Director	Marketing Strategist
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 79%
Most common major	Business	Marketing
Most common college	University of Southern California	University of Georgia

E-commerce director vs marketing strategist demographics

Here are the differences between e-commerce directors' and marketing strategists' demographics:

	E-Commerce Director	Marketing Strategist
Average age	46	39
Gender ratio	Male, 68.7% Female, 31.3%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	10%

Differences between e-commerce director and marketing strategist duties and responsibilities

E-commerce director example responsibilities.

Manage and maintain a profitable ROAS for PPC campaigns.
Manage the business justification and implementation of market-base Internet technology, gather market intelligence, perform competitive analysis and track ROI.
Create new revenue streams through B2C online sales channels-ebay, amazon, and websites.
Develop B2B and B2C websites and coordinate usage of data management tool to add-edit-delete data.
Slash spending 35 percent in 6 months by executing marketplace presence strategies that reduce PPC expenditures.
Develop measurement and reporting that will enable tangible ROI analysis on all digital media efforts and communicate effectively to all management.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

E-commerce director vs marketing strategist skills

Common e-commerce director skills

Digital Marketing, 13%
Google Analytics, 7%
User Experience, 4%
ROI, 4%
Project Management, 3%
Conversion Rates, 3%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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E-Commerce Director
E-Commerce Director vs Marketing Strategist

Updated January 8, 2025

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