E-commerce director vs senior manager of marketing

The differences between e-commerce directors and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become an e-commerce director, becoming a senior manager of marketing takes usually requires 8-10 years. Additionally, an e-commerce director has an average salary of $122,256, which is higher than the $118,350 average annual salary of a senior manager of marketing.

The top three skills for an e-commerce director include digital marketing, google analytics and user experience. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

E-commerce director vs senior manager of marketing overview

	E-Commerce Director	Senior Manager Of Marketing
Yearly salary	$122,256	$118,350
Hourly rate	$58.78	$56.90
Growth rate	5%	10%
Number of jobs	82,963	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 76%
Average age	46	39
Years of experience	8	10

What does an e-commerce director do?

An e-commerce director focuses on everything concerning the e-commerce direction of the company. The development of an effective e-commerce strategy rests on the shoulders of the e-commerce director. The e-commerce director is an essential part of the marketing team and also is one who conceptualizes advertisements. Aside from this, the e-commerce director also monitors all e-commerce strategies' performance and decides where to adjust to maximize sales and profit. The e-commerce director should have relevant expertise in marketing and has a good creative grasp in advertising.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

E-commerce director vs senior manager of marketing salary

E-commerce directors and senior managers of marketing have different pay scales, as shown below.

	E-Commerce Director	Senior Manager Of Marketing
Average salary	$122,256	$118,350
Salary range	Between $77,000 And $193,000	Between $92,000 And $151,000
Highest paying City	San Bruno, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Levi Strauss & Co.	Roku
Best paying industry	Technology	Technology

Differences between e-commerce director and senior manager of marketing education

There are a few differences between an e-commerce director and a senior manager of marketing in terms of educational background:

	E-Commerce Director	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Southern California	University of Georgia

E-commerce director vs senior manager of marketing demographics

Here are the differences between e-commerce directors' and senior managers of marketing' demographics:

	E-Commerce Director	Senior Manager Of Marketing
Average age	46	39
Gender ratio	Male, 68.7% Female, 31.3%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	10%

Differences between e-commerce director and senior manager of marketing duties and responsibilities

E-commerce director example responsibilities.

Manage and maintain a profitable ROAS for PPC campaigns.
Manage the business justification and implementation of market-base Internet technology, gather market intelligence, perform competitive analysis and track ROI.
Create new revenue streams through B2C online sales channels-ebay, amazon, and websites.
Develop B2B and B2C websites and coordinate usage of data management tool to add-edit-delete data.
Slash spending 35 percent in 6 months by executing marketplace presence strategies that reduce PPC expenditures.
Develop measurement and reporting that will enable tangible ROI analysis on all digital media efforts and communicate effectively to all management.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

E-commerce director vs senior manager of marketing skills

Common e-commerce director skills

Digital Marketing, 13%
Google Analytics, 7%
User Experience, 4%
ROI, 4%
Project Management, 3%
Conversion Rates, 3%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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E-Commerce Director
E-Commerce Director vs Senior Manager Of Marketing

Updated January 8, 2025

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