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The differences between ecommerce marketing managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce marketing manager and a marketing strategist. Additionally, an ecommerce marketing manager has an average salary of $103,760, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for an ecommerce marketing manager include digital marketing, google analytics and email marketing. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Ecommerce Marketing Manager | Marketing Strategist | |
| Yearly salary | $103,760 | $80,033 |
| Hourly rate | $49.88 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 114,036 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An eCommerce marketing manager is primarily in charge of overseeing the advertising and marketing efforts of a company's eCommerce platforms. It is their duty to set objectives and schedules, spearhead marketing campaigns, conduct research and analysis to identify business opportunities, gather and analyze data to determine the best marketing practices, and monitor the progress of all efforts, preparing reports as needed. They must also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals, coordinating them for an efficient workflow.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Ecommerce marketing managers and marketing strategists have different pay scales, as shown below.
| Ecommerce Marketing Manager | Marketing Strategist | |
| Average salary | $103,760 | $80,033 |
| Salary range | Between $73,000 And $145,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | The Washington Post | McKinsey & Company Inc |
| Best paying industry | Retail | Technology |
There are a few differences between an ecommerce marketing manager and a marketing strategist in terms of educational background:
| Ecommerce Marketing Manager | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between ecommerce marketing managers' and marketing strategists' demographics:
| Ecommerce Marketing Manager | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.1% Female, 51.9% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |