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The differences between ecommerce marketing managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an ecommerce marketing manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $103,760 average annual salary of an ecommerce marketing manager.
The top three skills for an ecommerce marketing manager include digital marketing, google analytics and email marketing. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Ecommerce Marketing Manager | Product Marketing Manager | |
| Yearly salary | $103,760 | $112,220 |
| Hourly rate | $49.88 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 114,036 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An eCommerce marketing manager is primarily in charge of overseeing the advertising and marketing efforts of a company's eCommerce platforms. It is their duty to set objectives and schedules, spearhead marketing campaigns, conduct research and analysis to identify business opportunities, gather and analyze data to determine the best marketing practices, and monitor the progress of all efforts, preparing reports as needed. They must also address issues and concerns, resolving them promptly and efficiently. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals, coordinating them for an efficient workflow.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Ecommerce marketing managers and product marketing managers have different pay scales, as shown below.
| Ecommerce Marketing Manager | Product Marketing Manager | |
| Average salary | $103,760 | $112,220 |
| Salary range | Between $73,000 And $145,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | California | California |
| Best paying company | The Washington Post | Credit Karma |
| Best paying industry | Retail | Technology |
There are a few differences between an ecommerce marketing manager and a product marketing manager in terms of educational background:
| Ecommerce Marketing Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between ecommerce marketing managers' and product marketing managers' demographics:
| Ecommerce Marketing Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.1% Female, 51.9% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |