Events marketing manager vs marketing program manager

The differences between events marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an events marketing manager and a marketing program manager. Additionally, a marketing program manager has an average salary of $86,807, which is higher than the $80,575 average annual salary of an events marketing manager.

The top three skills for an events marketing manager include digital marketing, event planning and project management. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.

Events marketing manager vs marketing program manager overview

	Events Marketing Manager	Marketing Program Manager
Yearly salary	$80,575	$86,807
Hourly rate	$38.74	$41.73
Growth rate	10%	10%
Number of jobs	113,348	173,228
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does an events marketing manager do?

An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

Events marketing manager vs marketing program manager salary

Events marketing managers and marketing program managers have different pay scales, as shown below.

	Events Marketing Manager	Marketing Program Manager
Average salary	$80,575	$86,807
Salary range	Between $59,000 And $108,000	Between $64,000 And $116,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Meta	Meta
Best paying industry	Technology	Transportation

Differences between events marketing manager and marketing program manager education

There are a few differences between an events marketing manager and a marketing program manager in terms of educational background:

	Events Marketing Manager	Marketing Program Manager
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Events marketing manager vs marketing program manager demographics

Here are the differences between events marketing managers' and marketing program managers' demographics:

	Events Marketing Manager	Marketing Program Manager
Average age	39	39
Gender ratio	Male, 25.4% Female, 74.6%	Male, 38.7% Female, 61.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between events marketing manager and marketing program manager duties and responsibilities

Events marketing manager example responsibilities.

Generate and manage new corporate business for this NYC club/venue.
Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
Manage internal communication for Intranet site.
Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
Manage CRM program including development and enforcement of internal protocols and database management.

Marketing program manager example responsibilities.

Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
Manage RFP solicitation and response process.
Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
Manage major CRM implementation project for global aerospace company.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Events marketing manager vs marketing program manager skills

Common events marketing manager skills

Digital Marketing, 7%
Event Planning, 6%
Project Management, 6%
ROI, 6%
Event Management, 5%
Trade Shows, 5%

Common marketing program manager skills

Digital Marketing, 14%
Project Management, 7%
Marketing Campaigns, 6%
B2B Marketing, 5%
Integrated Marketing, 5%
Salesforce, 3%

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Events Marketing Manager
Events Marketing Manager vs Marketing Program Manager

Updated January 8, 2025

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