Events marketing manager vs senior manager of marketing

The differences between events marketing managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an events marketing manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $80,575 average annual salary of an events marketing manager.

The top three skills for an events marketing manager include digital marketing, event planning and project management. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Events marketing manager vs senior manager of marketing overview

	Events Marketing Manager	Senior Manager Of Marketing
Yearly salary	$80,575	$118,350
Hourly rate	$38.74	$56.90
Growth rate	10%	10%
Number of jobs	113,348	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does an events marketing manager do?

An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Events marketing manager vs senior manager of marketing salary

Events marketing managers and senior managers of marketing have different pay scales, as shown below.

	Events Marketing Manager	Senior Manager Of Marketing
Average salary	$80,575	$118,350
Salary range	Between $59,000 And $108,000	Between $92,000 And $151,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Meta	Roku
Best paying industry	Technology	Technology

Differences between events marketing manager and senior manager of marketing education

There are a few differences between an events marketing manager and a senior manager of marketing in terms of educational background:

	Events Marketing Manager	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Events marketing manager vs senior manager of marketing demographics

Here are the differences between events marketing managers' and senior managers of marketing' demographics:

	Events Marketing Manager	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 25.4% Female, 74.6%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between events marketing manager and senior manager of marketing duties and responsibilities

Events marketing manager example responsibilities.

Generate and manage new corporate business for this NYC club/venue.
Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
Manage internal communication for Intranet site.
Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
Manage CRM program including development and enforcement of internal protocols and database management.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Events marketing manager vs senior manager of marketing skills

Common events marketing manager skills

Digital Marketing, 7%
Event Planning, 6%
Project Management, 6%
ROI, 6%
Event Management, 5%
Trade Shows, 5%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Events Marketing Manager
Events Marketing Manager vs Senior Manager Of Marketing

Updated January 8, 2025

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