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The differences between field marketing coordinators and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a field marketing coordinator and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $47,595 average annual salary of a field marketing coordinator.
The top three skills for a field marketing coordinator include event planning, ROI and lead generation. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Field Marketing Coordinator | Marketing Specialist | |
| Yearly salary | $47,595 | $54,942 |
| Hourly rate | $22.88 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 133,678 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A field marketing coordinator is in charge of liaising with external parties such as retailers and distributors to negotiate field event opportunities. Their responsibilities include setting objectives, managing the budgets and schedules, performing research and analysis to identify new business possibilities, and identifying strategies to optimize field marketing operations. They must also interact with potential customers, offering them products and services to secure sales. Furthermore, as a field marketing coordinator, it is essential to establish guidelines and build positive relationships with clients and partners to strengthen sales opportunities.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Field marketing coordinators and marketing specialists have different pay scales, as shown below.
| Field Marketing Coordinator | Marketing Specialist | |
| Average salary | $47,595 | $54,942 |
| Salary range | Between $37,000 And $60,000 | Between $36,000 And $82,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | |
| Best paying industry | - | Technology |
There are a few differences between a field marketing coordinator and a marketing specialist in terms of educational background:
| Field Marketing Coordinator | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between field marketing coordinators' and marketing specialists' demographics:
| Field Marketing Coordinator | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.0% Female, 59.0% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |