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Global account executive vs advertising account executive

The differences between global account executives and advertising account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a global account executive has an average salary of $99,669, which is higher than the $62,123 average annual salary of an advertising account executive.

The top three skills for a global account executive include cloud, global account and lead generation. The most important skills for an advertising account executive are media sales, CRM, and client relationships.

Global account executive vs advertising account executive overview

Global Account ExecutiveAdvertising Account Executive
Yearly salary$99,669$62,123
Hourly rate$47.92$29.87
Growth rate--8%
Number of jobs108,124117,707
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Average age4444
Years of experience-4

What does a global account executive do?

A global account executive's role is to communicate with multinational clients, aiming to secure sales and client satisfaction. Among their responsibilities include researching business and client opportunities, reaching out to clients through calls and correspondence, developing sales strategies, and monitoring the progress of all accounts. Moreover, as a global account executive, it is essential to assist clients by identifying and meeting their needs, answering inquiries, and processing their payments. Above all, should there be any issues and concerns, it is essential to resolve them promptly and efficiently.

What does an advertising account executive do?

An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.

Global account executive vs advertising account executive salary

Global account executives and advertising account executives have different pay scales, as shown below.

Global Account ExecutiveAdvertising Account Executive
Average salary$99,669$62,123
Salary rangeBetween $38,000 And $259,000Between $44,000 And $87,000
Highest paying CityBoston, MARedding, CA
Highest paying stateMassachusettsCalifornia
Best paying companyPure StorageMicrosoft
Best paying industryStart-upTelecommunication

Differences between global account executive and advertising account executive education

There are a few differences between a global account executive and an advertising account executive in terms of educational background:

Global Account ExecutiveAdvertising Account Executive
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeStanford UniversityUniversity of Pennsylvania

Global account executive vs advertising account executive demographics

Here are the differences between global account executives' and advertising account executives' demographics:

Global Account ExecutiveAdvertising Account Executive
Average age4444
Gender ratioMale, 64.7% Female, 35.3%Male, 41.4% Female, 58.6%
Race ratioBlack or African American, 7.1% Unknown, 4.1% Hispanic or Latino, 15.7% Asian, 5.7% White, 67.1% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4%
LGBT Percentage5%10%

Differences between global account executive and advertising account executive duties and responsibilities

Global account executive example responsibilities.

  • Manage outsourcing contract, including infrastructure support, applications development, and consulting for client experiencing significant growth cycle.
  • Train new employees on CRM on a regular basis.
  • Present statistical data and media research analysis software, revenue management tools and ROI solutions for all media.
  • Respond to request for proposals, develop ROI's, sales presentations, risk analysis, pricing and negotiating contract closes
  • Develop the leadership team, improve KPI's, integrate acquisitions, and establish a new corporate CRM (Salesforce.com).
  • Leverage SaaS solution+Global warehouse network.
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Advertising account executive example responsibilities.

  • Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
  • Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
  • Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
  • Manage copywriting and spot production scheduling
  • Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
  • Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
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Global account executive vs advertising account executive skills

Common global account executive skills
  • Cloud, 11%
  • Global Account, 11%
  • Lead Generation, 7%
  • Trade Shows, 7%
  • ROI, 7%
  • Account Management, 6%
Common advertising account executive skills
  • Media Sales, 16%
  • CRM, 11%
  • Client Relationships, 8%
  • Cold Calls, 7%
  • PowerPoint, 7%
  • Mobile Marketing, 7%