Group marketing manager vs marketing communications manager

The differences between group marketing managers and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group marketing manager and a marketing communications manager. Additionally, a group marketing manager has an average salary of $103,599, which is higher than the $84,146 average annual salary of a marketing communications manager.

The top three skills for a group marketing manager include digital marketing, market trends and integrated marketing. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.

Group marketing manager vs marketing communications manager overview

	Group Marketing Manager	Marketing Communications Manager
Yearly salary	$103,599	$84,146
Hourly rate	$49.81	$40.45
Growth rate	10%	10%
Number of jobs	128,739	106,556
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 80%
Average age	39	39
Years of experience	10	10

What does a group marketing manager do?

A Group Marketing Manager is a management professional who supervises a team of marketing professionals that manages the marketing, promotional, and advertising activities of an organization. They are required to develop marketing strategies to help the organization achieve its goals and objectives. Group Marketing Managers must develop an innovative and customer-driven marketing campaign to improve the product positioning and core customer segments. They should also gather input and feedback from their customers so that they can continuously improve the growth of the organization.

What does a marketing communications manager do?

A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.

Group marketing manager vs marketing communications manager salary

Group marketing managers and marketing communications managers have different pay scales, as shown below.

	Group Marketing Manager	Marketing Communications Manager
Average salary	$103,599	$84,146
Salary range	Between $75,000 And $141,000	Between $60,000 And $117,000
Highest paying City	Belmont, CA	San Francisco, CA
Highest paying state	California	Washington
Best paying company	Atlassian	Boston Consulting Group
Best paying industry	Technology	Finance

Differences between group marketing manager and marketing communications manager education

There are a few differences between a group marketing manager and a marketing communications manager in terms of educational background:

	Group Marketing Manager	Marketing Communications Manager
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 80%
Most common major	Business	Communication
Most common college	University of Georgia	University of Georgia

Group marketing manager vs marketing communications manager demographics

Here are the differences between group marketing managers' and marketing communications managers' demographics:

	Group Marketing Manager	Marketing Communications Manager
Average age	39	39
Gender ratio	Male, 55.6% Female, 44.4%	Male, 32.3% Female, 67.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between group marketing manager and marketing communications manager duties and responsibilities

Group marketing manager example responsibilities.

Achieve a strong social media presence with significant traffic trends and customer break-through resulting in high ROI.
Manage international SaaS product strategies and their globally disperse product teams.
Brand ambassador responsible for monitoring, analyzing and championing new initiatives base on industry best practices, budget and ROI.
Combat efforts of large competitors through traffic generation, CRM, acquisition, retention, and continuity marketing & promotions.
Develop CRM strategy, including segmentation and offer strategies to increase loyalty program and social media customer engagement.
Maintain effective working relationships and timely delivery of all products blend, package and labele for distribution throughout the Americas.

Marketing communications manager example responsibilities.

Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
Manage company's Facebook page and develop social media strategy.
Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Group marketing manager vs marketing communications manager skills

Common group marketing manager skills

Digital Marketing, 11%
Market Trends, 7%
Integrated Marketing, 7%
Market Research, 6%
Content Strategy, 5%
Competitive Intelligence, 4%

Common marketing communications manager skills

Web Content, 8%
Marketing Campaigns, 7%
Digital Marketing, 6%
Project Management, 5%
Press Releases, 5%
Facebook, 4%

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Group Marketing Manager
Group Marketing Manager vs Marketing Communications Manager

Updated January 8, 2025

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