Group marketing manager vs marketing program manager

The differences between group marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group marketing manager and a marketing program manager. Additionally, a group marketing manager has an average salary of $103,599, which is higher than the $86,807 average annual salary of a marketing program manager.

The top three skills for a group marketing manager include digital marketing, market trends and integrated marketing. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.

Group marketing manager vs marketing program manager overview

	Group Marketing Manager	Marketing Program Manager
Yearly salary	$103,599	$86,807
Hourly rate	$49.81	$41.73
Growth rate	10%	10%
Number of jobs	128,739	173,228
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a group marketing manager do?

A Group Marketing Manager is a management professional who supervises a team of marketing professionals that manages the marketing, promotional, and advertising activities of an organization. They are required to develop marketing strategies to help the organization achieve its goals and objectives. Group Marketing Managers must develop an innovative and customer-driven marketing campaign to improve the product positioning and core customer segments. They should also gather input and feedback from their customers so that they can continuously improve the growth of the organization.

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

Group marketing manager vs marketing program manager salary

Group marketing managers and marketing program managers have different pay scales, as shown below.

	Group Marketing Manager	Marketing Program Manager
Average salary	$103,599	$86,807
Salary range	Between $75,000 And $141,000	Between $64,000 And $116,000
Highest paying City	Belmont, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Atlassian	Meta
Best paying industry	Technology	Transportation

Differences between group marketing manager and marketing program manager education

There are a few differences between a group marketing manager and a marketing program manager in terms of educational background:

	Group Marketing Manager	Marketing Program Manager
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Group marketing manager vs marketing program manager demographics

Here are the differences between group marketing managers' and marketing program managers' demographics:

	Group Marketing Manager	Marketing Program Manager
Average age	39	39
Gender ratio	Male, 55.6% Female, 44.4%	Male, 38.7% Female, 61.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between group marketing manager and marketing program manager duties and responsibilities

Group marketing manager example responsibilities.

Achieve a strong social media presence with significant traffic trends and customer break-through resulting in high ROI.
Manage international SaaS product strategies and their globally disperse product teams.
Brand ambassador responsible for monitoring, analyzing and championing new initiatives base on industry best practices, budget and ROI.
Combat efforts of large competitors through traffic generation, CRM, acquisition, retention, and continuity marketing & promotions.
Develop CRM strategy, including segmentation and offer strategies to increase loyalty program and social media customer engagement.
Maintain effective working relationships and timely delivery of all products blend, package and labele for distribution throughout the Americas.

Marketing program manager example responsibilities.

Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
Manage RFP solicitation and response process.
Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
Manage major CRM implementation project for global aerospace company.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Group marketing manager vs marketing program manager skills

Common group marketing manager skills

Digital Marketing, 11%
Market Trends, 7%
Integrated Marketing, 7%
Market Research, 6%
Content Strategy, 5%
Competitive Intelligence, 4%

Common marketing program manager skills

Digital Marketing, 14%
Project Management, 7%
Marketing Campaigns, 6%
B2B Marketing, 5%
Integrated Marketing, 5%
Salesforce, 3%

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Group Marketing Manager
Group Marketing Manager vs Marketing Program Manager

Updated January 8, 2025

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