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The differences between group marketing managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group marketing manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $103,599 average annual salary of a group marketing manager.
The top three skills for a group marketing manager include digital marketing, market trends and integrated marketing. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Group Marketing Manager | Product Marketing Manager | |
| Yearly salary | $103,599 | $112,220 |
| Hourly rate | $49.81 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 128,739 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Group Marketing Manager is a management professional who supervises a team of marketing professionals that manages the marketing, promotional, and advertising activities of an organization. They are required to develop marketing strategies to help the organization achieve its goals and objectives. Group Marketing Managers must develop an innovative and customer-driven marketing campaign to improve the product positioning and core customer segments. They should also gather input and feedback from their customers so that they can continuously improve the growth of the organization.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Group marketing managers and product marketing managers have different pay scales, as shown below.
| Group Marketing Manager | Product Marketing Manager | |
| Average salary | $103,599 | $112,220 |
| Salary range | Between $75,000 And $141,000 | Between $83,000 And $149,000 |
| Highest paying City | Belmont, CA | San Bruno, CA |
| Highest paying state | California | California |
| Best paying company | Atlassian | Credit Karma |
| Best paying industry | Technology | Technology |
There are a few differences between a group marketing manager and a product marketing manager in terms of educational background:
| Group Marketing Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between group marketing managers' and product marketing managers' demographics:
| Group Marketing Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 55.6% Female, 44.4% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |