Group marketing manager vs senior manager of marketing

The differences between group marketing managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group marketing manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $103,599 average annual salary of a group marketing manager.

The top three skills for a group marketing manager include digital marketing, market trends and integrated marketing. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Group marketing manager vs senior manager of marketing overview

	Group Marketing Manager	Senior Manager Of Marketing
Yearly salary	$103,599	$118,350
Hourly rate	$49.81	$56.90
Growth rate	10%	10%
Number of jobs	128,739	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a group marketing manager do?

A Group Marketing Manager is a management professional who supervises a team of marketing professionals that manages the marketing, promotional, and advertising activities of an organization. They are required to develop marketing strategies to help the organization achieve its goals and objectives. Group Marketing Managers must develop an innovative and customer-driven marketing campaign to improve the product positioning and core customer segments. They should also gather input and feedback from their customers so that they can continuously improve the growth of the organization.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Group marketing manager vs senior manager of marketing salary

Group marketing managers and senior managers of marketing have different pay scales, as shown below.

	Group Marketing Manager	Senior Manager Of Marketing
Average salary	$103,599	$118,350
Salary range	Between $75,000 And $141,000	Between $92,000 And $151,000
Highest paying City	Belmont, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Atlassian	Roku
Best paying industry	Technology	Technology

Differences between group marketing manager and senior manager of marketing education

There are a few differences between a group marketing manager and a senior manager of marketing in terms of educational background:

	Group Marketing Manager	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Group marketing manager vs senior manager of marketing demographics

Here are the differences between group marketing managers' and senior managers of marketing' demographics:

	Group Marketing Manager	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 55.6% Female, 44.4%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between group marketing manager and senior manager of marketing duties and responsibilities

Group marketing manager example responsibilities.

Achieve a strong social media presence with significant traffic trends and customer break-through resulting in high ROI.
Manage international SaaS product strategies and their globally disperse product teams.
Brand ambassador responsible for monitoring, analyzing and championing new initiatives base on industry best practices, budget and ROI.
Combat efforts of large competitors through traffic generation, CRM, acquisition, retention, and continuity marketing & promotions.
Develop CRM strategy, including segmentation and offer strategies to increase loyalty program and social media customer engagement.
Maintain effective working relationships and timely delivery of all products blend, package and labele for distribution throughout the Americas.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Group marketing manager vs senior manager of marketing skills

Common group marketing manager skills

Digital Marketing, 11%
Market Trends, 7%
Integrated Marketing, 7%
Market Research, 6%
Content Strategy, 5%
Competitive Intelligence, 4%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Group Marketing Manager
Group Marketing Manager vs Senior Manager Of Marketing

Updated January 8, 2025

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