Internet marketing manager vs marketing consultant

The differences between internet marketing managers and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an internet marketing manager, becoming a marketing consultant takes usually requires 4-6 years. Additionally, an internet marketing manager has an average salary of $117,527, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for an internet marketing manager include email campaigns, search engine optimization and content strategy. The most important skills for a marketing consultant are customer service, web content, and media sales.

Internet marketing manager vs marketing consultant overview

	Internet Marketing Manager	Marketing Consultant
Yearly salary	$117,527	$70,593
Hourly rate	$56.50	$33.94
Growth rate	10%	19%
Number of jobs	109,095	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Average age	39	37
Years of experience	10	6

Internet marketing manager vs marketing consultant salary

Internet marketing managers and marketing consultants have different pay scales, as shown below.

	Internet Marketing Manager	Marketing Consultant
Average salary	$117,527	$70,593
Salary range	Between $75,000 And $184,000	Between $44,000 And $112,000
Highest paying City	San Jose, CA	Wilmington, DE
Highest paying state	California	Delaware
Best paying company	eBay	Meta
Best paying industry	Internet	Technology

Differences between internet marketing manager and marketing consultant education

There are a few differences between an internet marketing manager and a marketing consultant in terms of educational background:

	Internet Marketing Manager	Marketing Consultant
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Internet marketing manager vs marketing consultant demographics

Here are the differences between internet marketing managers' and marketing consultants' demographics:

	Internet Marketing Manager	Marketing Consultant
Average age	39	37
Gender ratio	Male, 60.1% Female, 39.9%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between internet marketing manager and marketing consultant duties and responsibilities

Internet marketing manager example responsibilities.

Manage company's PPC and SEO efforts, including all copywriting.
Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
Develop strong Google and Facebook search campaigns that result in increase customer acquisition and e-commerce activity.
Develop a deep understanding of the in house CMS system.
Promote proper use of HTML language and stays abreast of developing HTML standards.
Develop high quality SEO compliant HTML pages to allow for high-ranking and accurate search rankings.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Internet marketing manager vs marketing consultant skills

Common internet marketing manager skills

Email Campaigns, 9%
Search Engine Optimization, 8%
Content Strategy, 7%
Marketing Campaigns, 5%
Digital Marketing, 5%
Online Sales, 5%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Internet Marketing Manager
Internet Marketing Manager vs Marketing Consultant

Updated January 8, 2025

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