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Internet marketing specialist vs content specialist

The differences between internet marketing specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an internet marketing specialist and a content specialist. Additionally, a content specialist has an average salary of $66,018, which is higher than the $51,536 average annual salary of an internet marketing specialist.

The top three skills for an internet marketing specialist include search engine optimization, email campaigns and keyword research. The most important skills for a content specialist are customer service, digital marketing, and wordpress.

Internet marketing specialist vs content specialist overview

Internet Marketing SpecialistContent Specialist
Yearly salary$51,536$66,018
Hourly rate$24.78$31.74
Growth rate19%19%
Number of jobs81,30140,346
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 76%
Average age3737
Years of experience66

Internet marketing specialist vs content specialist salary

Internet marketing specialists and content specialists have different pay scales, as shown below.

Internet Marketing SpecialistContent Specialist
Average salary$51,536$66,018
Salary rangeBetween $36,000 And $72,000Between $52,000 And $83,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonNew Jersey
Best paying companyeBayMeta
Best paying industryTechnologyHealth Care

Differences between internet marketing specialist and content specialist education

There are a few differences between an internet marketing specialist and a content specialist in terms of educational background:

Internet Marketing SpecialistContent Specialist
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 76%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Internet marketing specialist vs content specialist demographics

Here are the differences between internet marketing specialists' and content specialists' demographics:

Internet Marketing SpecialistContent Specialist
Average age3737
Gender ratioMale, 52.8% Female, 47.2%Male, 43.0% Female, 57.0%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between internet marketing specialist and content specialist duties and responsibilities

Internet marketing specialist example responsibilities.

  • Spearhead and manage initial social media presence via Facebook.
  • Utilize both HTML and PHP scripting to capture data and provide data into MySQL databases.
  • Shot/Edite entire YouTube series of tutorial videos and a sizzle reel.
  • Assist with creation of micro-sites and landing pages for brand positioning (using HTML )
  • Focus on ROI, leveraging of social media to increase customer base and build brand reputation.
  • Develop strategies to better align clients' ROI with increasing website traffic, helping online businesses become more efficient.
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Content specialist example responsibilities.

  • Manage premium partner's Youtube channels (e.g.
  • Manage the manual migration of content from the previous site to the new Drupal CMS.
  • Lead the implementation of a web solution providing easy, fast data search and data visualization capabilities to users.
  • supply original content, manage instagram account, and work promotional events for this e-magazine focuse on health and fitness motivation.
  • Synthesize render documents using HTML, CSS, and XML in the proprietary web base application.
  • Optimize blog posts for SEO in the WordPress platform by adding images, captions, meta descriptions and more.
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Internet marketing specialist vs content specialist skills

Common internet marketing specialist skills
  • Search Engine Optimization, 12%
  • Email Campaigns, 6%
  • Keyword Research, 5%
  • Marketing Campaigns, 5%
  • Google Analytics, 5%
  • Search Engine, 5%
Common content specialist skills
  • Customer Service, 6%
  • Digital Marketing, 6%
  • WordPress, 5%
  • Web Content, 4%
  • Content Strategy, 4%
  • Content Development, 4%

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