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Internet marketing specialist vs digital marketing manager

The differences between internet marketing specialists and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an internet marketing specialist, becoming a digital marketing manager takes usually requires 8-10 years. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $51,536 average annual salary of an internet marketing specialist.

The top three skills for an internet marketing specialist include search engine optimization, email campaigns and keyword research. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.

Internet marketing specialist vs digital marketing manager overview

Internet Marketing SpecialistDigital Marketing Manager
Yearly salary$51,536$99,563
Hourly rate$24.78$47.87
Growth rate19%10%
Number of jobs81,301126,137
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Average age3739
Years of experience610

Internet marketing specialist vs digital marketing manager salary

Internet marketing specialists and digital marketing managers have different pay scales, as shown below.

Internet Marketing SpecialistDigital Marketing Manager
Average salary$51,536$99,563
Salary rangeBetween $36,000 And $72,000Between $71,000 And $138,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonNew Jersey
Best paying companyeBayConrad N. Hilton Foundation
Best paying industryTechnology-

Differences between internet marketing specialist and digital marketing manager education

There are a few differences between an internet marketing specialist and a digital marketing manager in terms of educational background:

Internet Marketing SpecialistDigital Marketing Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Internet marketing specialist vs digital marketing manager demographics

Here are the differences between internet marketing specialists' and digital marketing managers' demographics:

Internet Marketing SpecialistDigital Marketing Manager
Average age3739
Gender ratioMale, 52.8% Female, 47.2%Male, 56.0% Female, 44.0%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between internet marketing specialist and digital marketing manager duties and responsibilities

Internet marketing specialist example responsibilities.

  • Spearhead and manage initial social media presence via Facebook.
  • Utilize both HTML and PHP scripting to capture data and provide data into MySQL databases.
  • Shot/Edite entire YouTube series of tutorial videos and a sizzle reel.
  • Assist with creation of micro-sites and landing pages for brand positioning (using HTML )
  • Focus on ROI, leveraging of social media to increase customer base and build brand reputation.
  • Develop strategies to better align clients' ROI with increasing website traffic, helping online businesses become more efficient.
    • Show more

Digital marketing manager example responsibilities.

  • Manage social media accounts; more than double Instagram & Facebook followers.
  • Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
  • Manage all QA and UAT to ensure all web enhancements meet business requirements.
  • Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
  • Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
  • Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.
    • Show more

Internet marketing specialist vs digital marketing manager skills

Common internet marketing specialist skills
  • Search Engine Optimization, 12%
  • Email Campaigns, 6%
  • Keyword Research, 5%
  • Marketing Campaigns, 5%
  • Google Analytics, 5%
  • Search Engine, 5%
Common digital marketing manager skills
  • Digital Marketing, 24%
  • Google Analytics, 5%
  • Email Marketing, 5%
  • Marketing Campaigns, 4%
  • Project Management, 3%
  • B Testing, 3%

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Updated January 8, 2025

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