Internet marketing specialist vs marketing analyst

The differences between internet marketing specialists and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an internet marketing specialist and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $51,536 average annual salary of an internet marketing specialist.

The top three skills for an internet marketing specialist include search engine optimization, email campaigns and keyword research. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Internet marketing specialist vs marketing analyst overview

	Internet Marketing Specialist	Marketing Analyst
Yearly salary	$51,536	$59,380
Hourly rate	$24.78	$28.55
Growth rate	19%	19%
Number of jobs	81,301	95,650
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

Internet marketing specialist vs marketing analyst salary

Internet marketing specialists and marketing analysts have different pay scales, as shown below.

	Internet Marketing Specialist	Marketing Analyst
Average salary	$51,536	$59,380
Salary range	Between $36,000 And $72,000	Between $41,000 And $84,000
Highest paying City	Seattle, WA	Seattle, WA
Highest paying state	Washington	Washington
Best paying company	eBay	Meta
Best paying industry	Technology	Finance

Differences between internet marketing specialist and marketing analyst education

There are a few differences between an internet marketing specialist and a marketing analyst in terms of educational background:

	Internet Marketing Specialist	Marketing Analyst
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Internet marketing specialist vs marketing analyst demographics

Here are the differences between internet marketing specialists' and marketing analysts' demographics:

	Internet Marketing Specialist	Marketing Analyst
Average age	37	37
Gender ratio	Male, 52.8% Female, 47.2%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between internet marketing specialist and marketing analyst duties and responsibilities

Internet marketing specialist example responsibilities.

Spearhead and manage initial social media presence via Facebook.
Utilize both HTML and PHP scripting to capture data and provide data into MySQL databases.
Shot/Edite entire YouTube series of tutorial videos and a sizzle reel.
Assist with creation of micro-sites and landing pages for brand positioning (using HTML )
Focus on ROI, leveraging of social media to increase customer base and build brand reputation.
Develop strategies to better align clients' ROI with increasing website traffic, helping online businesses become more efficient.

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

Internet marketing specialist vs marketing analyst skills

Common internet marketing specialist skills

Search Engine Optimization, 12%
Email Campaigns, 6%
Keyword Research, 5%
Marketing Campaigns, 5%
Google Analytics, 5%
Search Engine, 5%

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

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Internet Marketing Specialist vs Marketing Analyst

Updated January 8, 2025

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