Post job

Internet marketing specialist vs marketing communications specialist

The differences between internet marketing specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an internet marketing specialist and a marketing communications specialist. Additionally, a marketing communications specialist has an average salary of $53,993, which is higher than the $51,536 average annual salary of an internet marketing specialist.

The top three skills for an internet marketing specialist include search engine optimization, email campaigns and keyword research. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.

Internet marketing specialist vs marketing communications specialist overview

Internet Marketing SpecialistMarketing Communications Specialist
Yearly salary$51,536$53,993
Hourly rate$24.78$25.96
Growth rate19%19%
Number of jobs81,30195,444
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 79%
Average age3737
Years of experience66

Internet marketing specialist vs marketing communications specialist salary

Internet marketing specialists and marketing communications specialists have different pay scales, as shown below.

Internet Marketing SpecialistMarketing Communications Specialist
Average salary$51,536$53,993
Salary rangeBetween $36,000 And $72,000Between $36,000 And $80,000
Highest paying CitySeattle, WASeattle, WA
Highest paying stateWashingtonDelaware
Best paying companyeBayApple
Best paying industryTechnologyTechnology

Differences between internet marketing specialist and marketing communications specialist education

There are a few differences between an internet marketing specialist and a marketing communications specialist in terms of educational background:

Internet Marketing SpecialistMarketing Communications Specialist
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaNorthwestern University

Internet marketing specialist vs marketing communications specialist demographics

Here are the differences between internet marketing specialists' and marketing communications specialists' demographics:

Internet Marketing SpecialistMarketing Communications Specialist
Average age3737
Gender ratioMale, 52.8% Female, 47.2%Male, 28.0% Female, 72.0%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between internet marketing specialist and marketing communications specialist duties and responsibilities

Internet marketing specialist example responsibilities.

  • Spearhead and manage initial social media presence via Facebook.
  • Utilize both HTML and PHP scripting to capture data and provide data into MySQL databases.
  • Shot/Edite entire YouTube series of tutorial videos and a sizzle reel.
  • Assist with creation of micro-sites and landing pages for brand positioning (using HTML )
  • Focus on ROI, leveraging of social media to increase customer base and build brand reputation.
  • Develop strategies to better align clients' ROI with increasing website traffic, helping online businesses become more efficient.
  • Show more

Marketing communications specialist example responsibilities.

  • Accomplish increasing the number of followers for the company's twitter account.
  • Create and manage distribution of bi-weekly HTML compliance notifications to subscribers, as well as monthly HTML newsletter.
  • Monitor and manage general company email address and company LinkedIn page
  • Lead information management, collaboration, CRM, and business intelligence initiatives.
  • Promote company wins by leveraging intranet access while managing logistics for the entire business development team.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Show more

Internet marketing specialist vs marketing communications specialist skills

Common internet marketing specialist skills
  • Search Engine Optimization, 12%
  • Email Campaigns, 6%
  • Keyword Research, 5%
  • Marketing Campaigns, 5%
  • Google Analytics, 5%
  • Search Engine, 5%
Common marketing communications specialist skills
  • Digital Marketing, 8%
  • Project Management, 7%
  • Graphic Design, 7%
  • Web Content, 6%
  • Press Releases, 5%
  • Marketing Campaigns, 5%

Browse business and financial jobs