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Internet marketing specialist vs product specialist

The differences between internet marketing specialists and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an internet marketing specialist and a product specialist. Additionally, a product specialist has an average salary of $85,932, which is higher than the $51,536 average annual salary of an internet marketing specialist.

The top three skills for an internet marketing specialist include search engine optimization, email campaigns and keyword research. The most important skills for a product specialist are customer service, product knowledge, and sales floor.

Internet marketing specialist vs product specialist overview

Internet Marketing SpecialistProduct Specialist
Yearly salary$51,536$85,932
Hourly rate$24.78$41.31
Growth rate19%19%
Number of jobs81,301103,863
Job satisfaction-5
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 64%
Average age3737
Years of experience66

Internet marketing specialist vs product specialist salary

Internet marketing specialists and product specialists have different pay scales, as shown below.

Internet Marketing SpecialistProduct Specialist
Average salary$51,536$85,932
Salary rangeBetween $36,000 And $72,000Between $56,000 And $130,000
Highest paying CitySeattle, WASan Bruno, CA
Highest paying stateWashingtonCalifornia
Best paying companyeBayByteDance
Best paying industryTechnologyTechnology

Differences between internet marketing specialist and product specialist education

There are a few differences between an internet marketing specialist and a product specialist in terms of educational background:

Internet Marketing SpecialistProduct Specialist
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 64%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Internet marketing specialist vs product specialist demographics

Here are the differences between internet marketing specialists' and product specialists' demographics:

Internet Marketing SpecialistProduct Specialist
Average age3737
Gender ratioMale, 52.8% Female, 47.2%Male, 59.8% Female, 40.2%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between internet marketing specialist and product specialist duties and responsibilities

Internet marketing specialist example responsibilities.

  • Spearhead and manage initial social media presence via Facebook.
  • Utilize both HTML and PHP scripting to capture data and provide data into MySQL databases.
  • Shot/Edite entire YouTube series of tutorial videos and a sizzle reel.
  • Assist with creation of micro-sites and landing pages for brand positioning (using HTML )
  • Focus on ROI, leveraging of social media to increase customer base and build brand reputation.
  • Develop strategies to better align clients' ROI with increasing website traffic, helping online businesses become more efficient.
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Product specialist example responsibilities.

  • Create and manage RFP responses for potential customers and develop product quotes base on customer requirements.
  • Manage projects and priorities list of ongoing engineering plans base on ROI and business needs, and relay to operations regularly.
  • Perform weekly review and update of lead list against opportunities manage in Salesforce.com.
  • Manage telephone relationships with senior management of client companies to troubleshoot and develop product.
  • Participate in CAPA activities as required.
  • Develop generic UI's that includes re-branding & re-skinning of product.
  • Show more

Internet marketing specialist vs product specialist skills

Common internet marketing specialist skills
  • Search Engine Optimization, 12%
  • Email Campaigns, 6%
  • Keyword Research, 5%
  • Marketing Campaigns, 5%
  • Google Analytics, 5%
  • Search Engine, 5%
Common product specialist skills
  • Customer Service, 19%
  • Product Knowledge, 7%
  • Sales Floor, 7%
  • Patients, 6%
  • Excellent Interpersonal, 4%
  • Windows, 3%

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