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The differences between internet marketing specialists and social media specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an internet marketing specialist, becoming a social media specialist takes usually requires 2-4 years. Additionally, a social media specialist has an average salary of $51,584, which is higher than the $51,536 average annual salary of an internet marketing specialist.
The top three skills for an internet marketing specialist include search engine optimization, email campaigns and keyword research. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Internet Marketing Specialist | Social Media Specialist | |
| Yearly salary | $51,536 | $51,584 |
| Hourly rate | $24.78 | $24.80 |
| Growth rate | 19% | 8% |
| Number of jobs | 81,301 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
Internet marketing specialists and social media specialists have different pay scales, as shown below.
| Internet Marketing Specialist | Social Media Specialist | |
| Average salary | $51,536 | $51,584 |
| Salary range | Between $36,000 And $72,000 | Between $38,000 And $68,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | Hawaii |
| Best paying company | eBay | McKinsey & Company Inc |
| Best paying industry | Technology | Professional |
There are a few differences between an internet marketing specialist and a social media specialist in terms of educational background:
| Internet Marketing Specialist | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between internet marketing specialists' and social media specialists' demographics:
| Internet Marketing Specialist | Social Media Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 52.8% Female, 47.2% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |