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The differences between managers of digital media and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of digital media and a marketing strategist. Additionally, a manager of digital media has an average salary of $83,367, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a manager of digital media include digital marketing, google analytics and facebook. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Manager Of Digital Media | Marketing Strategist | |
| Yearly salary | $83,367 | $80,033 |
| Hourly rate | $40.08 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,286 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media manager runs a company's digital media efforts, different websites, and platforms such as Facebook, Twitter, Instagram, and Pinterest. They oversee brand consistency through social platforms, data analytics monitoring, and vendor relationships. They decide which platform is best suited for which content will be posted, directing paid search, managing the digital budget and social media campaigns, and evaluating the performance of those campaigns. Things are always fast-moving in the digital world, so the ability to readily adapt to change is an important part of the job.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Managers of digital media and marketing strategists have different pay scales, as shown below.
| Manager Of Digital Media | Marketing Strategist | |
| Average salary | $83,367 | $80,033 |
| Salary range | Between $58,000 And $119,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Media | Technology |
There are a few differences between a manager of digital media and a marketing strategist in terms of educational background:
| Manager Of Digital Media | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of digital media' and marketing strategists' demographics:
| Manager Of Digital Media | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.7% Female, 45.3% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |