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The differences between managers of digital media and product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of digital media and a product manager. Additionally, a product manager has an average salary of $111,729, which is higher than the $83,367 average annual salary of a manager of digital media.
The top three skills for a manager of digital media include digital marketing, google analytics and facebook. The most important skills for a product manager are product management, QA, and product strategy.
| Manager Of Digital Media | Product Manager | |
| Yearly salary | $83,367 | $111,729 |
| Hourly rate | $40.08 | $53.72 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,286 | 125,678 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media manager runs a company's digital media efforts, different websites, and platforms such as Facebook, Twitter, Instagram, and Pinterest. They oversee brand consistency through social platforms, data analytics monitoring, and vendor relationships. They decide which platform is best suited for which content will be posted, directing paid search, managing the digital budget and social media campaigns, and evaluating the performance of those campaigns. Things are always fast-moving in the digital world, so the ability to readily adapt to change is an important part of the job.
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
Managers of digital media and product managers have different pay scales, as shown below.
| Manager Of Digital Media | Product Manager | |
| Average salary | $83,367 | $111,729 |
| Salary range | Between $58,000 And $119,000 | Between $81,000 And $152,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Media | Retail |
There are a few differences between a manager of digital media and a product manager in terms of educational background:
| Manager Of Digital Media | Product Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of digital media' and product managers' demographics:
| Manager Of Digital Media | Product Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.7% Female, 45.3% | Male, 65.3% Female, 34.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |