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The differences between managers of digital media and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of digital media and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $83,367 average annual salary of a manager of digital media.
The top three skills for a manager of digital media include digital marketing, google analytics and facebook. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Manager Of Digital Media | Senior Manager Of Marketing | |
| Yearly salary | $83,367 | $118,350 |
| Hourly rate | $40.08 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,286 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media manager runs a company's digital media efforts, different websites, and platforms such as Facebook, Twitter, Instagram, and Pinterest. They oversee brand consistency through social platforms, data analytics monitoring, and vendor relationships. They decide which platform is best suited for which content will be posted, directing paid search, managing the digital budget and social media campaigns, and evaluating the performance of those campaigns. Things are always fast-moving in the digital world, so the ability to readily adapt to change is an important part of the job.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Managers of digital media and senior managers of marketing have different pay scales, as shown below.
| Manager Of Digital Media | Senior Manager Of Marketing | |
| Average salary | $83,367 | $118,350 |
| Salary range | Between $58,000 And $119,000 | Between $92,000 And $151,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Roku |
| Best paying industry | Media | Technology |
There are a few differences between a manager of digital media and a senior manager of marketing in terms of educational background:
| Manager Of Digital Media | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of digital media' and senior managers of marketing' demographics:
| Manager Of Digital Media | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.7% Female, 45.3% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |