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The differences between managers of digital media and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of digital media and a social media manager. Additionally, a manager of digital media has an average salary of $83,367, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a manager of digital media include digital marketing, google analytics and facebook. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Manager Of Digital Media | Social Media Manager | |
| Yearly salary | $83,367 | $70,287 |
| Hourly rate | $40.08 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,286 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media manager runs a company's digital media efforts, different websites, and platforms such as Facebook, Twitter, Instagram, and Pinterest. They oversee brand consistency through social platforms, data analytics monitoring, and vendor relationships. They decide which platform is best suited for which content will be posted, directing paid search, managing the digital budget and social media campaigns, and evaluating the performance of those campaigns. Things are always fast-moving in the digital world, so the ability to readily adapt to change is an important part of the job.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Managers of digital media and social media managers have different pay scales, as shown below.
| Manager Of Digital Media | Social Media Manager | |
| Average salary | $83,367 | $70,287 |
| Salary range | Between $58,000 And $119,000 | Between $50,000 And $98,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Microsoft |
| Best paying industry | Media | Technology |
There are a few differences between a manager of digital media and a social media manager in terms of educational background:
| Manager Of Digital Media | Social Media Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of digital media' and social media managers' demographics:
| Manager Of Digital Media | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.7% Female, 45.3% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |