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The differences between market development managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a market development manager and an assistant marketing manager. Additionally, a market development manager has an average salary of $111,159, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a market development manager include digital marketing, market development and competitor analysis. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Market Development Manager | Assistant Marketing Manager | |
| Yearly salary | $111,159 | $94,094 |
| Hourly rate | $53.44 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 173,901 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A market development manager is in charge of overseeing marketing operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around assessing existing projects and programs, identifying areas needing improvement, devising strategies to find new opportunities, and coordinating with different departments to ensure profitable growth and a strong client base. They are also in charge of creating training programs for new employees, managing the budget, and supervising marketing initiatives. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals and optimal performance, all while implementing the company's policies and regulations.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Market development managers and assistant marketing managers have different pay scales, as shown below.
| Market Development Manager | Assistant Marketing Manager | |
| Average salary | $111,159 | $94,094 |
| Salary range | Between $74,000 And $165,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | Maryland | Virginia |
| Best paying company | Apple | General Motors |
| Best paying industry | Technology | Finance |
There are a few differences between a market development manager and an assistant marketing manager in terms of educational background:
| Market Development Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market development managers' and assistant marketing managers' demographics:
| Market Development Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 70.0% Female, 30.0% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |