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The differences between market development managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a market development manager and a brand manager. Additionally, a market development manager has an average salary of $111,159, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a market development manager include digital marketing, market development and competitor analysis. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Market Development Manager | Brand Manager | |
| Yearly salary | $111,159 | $97,789 |
| Hourly rate | $53.44 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 173,901 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A market development manager is in charge of overseeing marketing operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around assessing existing projects and programs, identifying areas needing improvement, devising strategies to find new opportunities, and coordinating with different departments to ensure profitable growth and a strong client base. They are also in charge of creating training programs for new employees, managing the budget, and supervising marketing initiatives. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals and optimal performance, all while implementing the company's policies and regulations.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Market development managers and brand managers have different pay scales, as shown below.
| Market Development Manager | Brand Manager | |
| Average salary | $111,159 | $97,789 |
| Salary range | Between $74,000 And $165,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | Maryland | Rhode Island |
| Best paying company | Apple | Meta |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a market development manager and a brand manager in terms of educational background:
| Market Development Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market development managers' and brand managers' demographics:
| Market Development Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 70.0% Female, 30.0% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |