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The differences between market development managers and business development account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a market development manager, becoming a business development account manager takes usually requires 6-8 years. Additionally, a market development manager has an average salary of $111,159, which is higher than the $99,209 average annual salary of a business development account manager.
The top three skills for a market development manager include digital marketing, market development and competitor analysis. The most important skills for a business development account manager are business development, customer service, and customer relationships.
| Market Development Manager | Business Development Account Manager | |
| Yearly salary | $111,159 | $99,209 |
| Hourly rate | $53.44 | $47.70 |
| Growth rate | 10% | 5% |
| Number of jobs | 173,901 | 222,573 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A market development manager is in charge of overseeing marketing operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around assessing existing projects and programs, identifying areas needing improvement, devising strategies to find new opportunities, and coordinating with different departments to ensure profitable growth and a strong client base. They are also in charge of creating training programs for new employees, managing the budget, and supervising marketing initiatives. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals and optimal performance, all while implementing the company's policies and regulations.
A business development account manager is in charge of developing strategies to identify new business and client opportunities, ensuring sales growth and customer satisfaction. They typically perform research and analysis to gather data, coordinate with analysts and experts, produce sales and progress reports, and maintain records of all transactions. Furthermore, a business development account manager must build positive relationships with clients and secure sales by reaching out to customers through calls, correspondence, or appointments. They may offer products and services, process payments, and handle inquiries or concerns.
Market development managers and business development account managers have different pay scales, as shown below.
| Market Development Manager | Business Development Account Manager | |
| Average salary | $111,159 | $99,209 |
| Salary range | Between $74,000 And $165,000 | Between $57,000 And $170,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Maryland | New Hampshire |
| Best paying company | Apple | Meta |
| Best paying industry | Technology | - |
There are a few differences between a market development manager and a business development account manager in terms of educational background:
| Market Development Manager | Business Development Account Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between market development managers' and business development account managers' demographics:
| Market Development Manager | Business Development Account Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 70.0% Female, 30.0% | Male, 62.4% Female, 37.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |