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Market development manager vs business development account manager

The differences between market development managers and business development account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a market development manager, becoming a business development account manager takes usually requires 6-8 years. Additionally, a market development manager has an average salary of $111,159, which is higher than the $99,209 average annual salary of a business development account manager.

The top three skills for a market development manager include digital marketing, market development and competitor analysis. The most important skills for a business development account manager are business development, customer service, and customer relationships.

Market development manager vs business development account manager overview

Market Development ManagerBusiness Development Account Manager
Yearly salary$111,159$99,209
Hourly rate$53.44$47.70
Growth rate10%5%
Number of jobs173,901222,573
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 78%
Average age3946
Years of experience108

What does a market development manager do?

A market development manager is in charge of overseeing marketing operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around assessing existing projects and programs, identifying areas needing improvement, devising strategies to find new opportunities, and coordinating with different departments to ensure profitable growth and a strong client base. They are also in charge of creating training programs for new employees, managing the budget, and supervising marketing initiatives. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals and optimal performance, all while implementing the company's policies and regulations.

What does a business development account manager do?

A business development account manager is in charge of developing strategies to identify new business and client opportunities, ensuring sales growth and customer satisfaction. They typically perform research and analysis to gather data, coordinate with analysts and experts, produce sales and progress reports, and maintain records of all transactions. Furthermore, a business development account manager must build positive relationships with clients and secure sales by reaching out to customers through calls, correspondence, or appointments. They may offer products and services, process payments, and handle inquiries or concerns.

Market development manager vs business development account manager salary

Market development managers and business development account managers have different pay scales, as shown below.

Market Development ManagerBusiness Development Account Manager
Average salary$111,159$99,209
Salary rangeBetween $74,000 And $165,000Between $57,000 And $170,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateMarylandNew Hampshire
Best paying companyAppleMeta
Best paying industryTechnology-

Differences between market development manager and business development account manager education

There are a few differences between a market development manager and a business development account manager in terms of educational background:

Market Development ManagerBusiness Development Account Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Market development manager vs business development account manager demographics

Here are the differences between market development managers' and business development account managers' demographics:

Market Development ManagerBusiness Development Account Manager
Average age3946
Gender ratioMale, 70.0% Female, 30.0%Male, 62.4% Female, 37.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between market development manager and business development account manager duties and responsibilities

Market development manager example responsibilities.

  • Organize leads, utilize CRM & sales tools to best manage marketing strategy
  • Manage IP for maximum competitive advantage.
  • Manage market development in the Americas.
  • Manage all development projects, including ERP implementation.
  • Lead and manage large RFP responses to ensure corporate objectives for profitability, sustainability, and operational delivery objectives are meet.
  • Organize multiple educational programs, advisory boards, and continuing education seminars for healthcare providers.
  • Show more

Business development account manager example responsibilities.

  • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
  • Core products include analytic business intelligence and practice-base data on physicians and ally healthcare professionals.
  • Identify and research needs of healthcare organizations and determine proper technical environments base on government regulations.
  • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
  • Track and report on opportunities in Salesforce.com.
  • Maintain high opportunity prospects and final sales within Salesforce.com
  • Show more

Market development manager vs business development account manager skills

Common market development manager skills
  • Digital Marketing, 10%
  • Market Development, 9%
  • Competitor Analysis, 6%
  • Integrated Marketing, 5%
  • Business Development, 4%
  • Customer Service, 4%
Common business development account manager skills
  • Business Development, 15%
  • Customer Service, 10%
  • Customer Relationships, 6%
  • Account Management, 6%
  • CRM, 5%
  • Salesforce, 4%

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