Post job

Market development manager vs development & program manager

The differences between market development managers and development & program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a market development manager and a development & program manager. Additionally, a market development manager has an average salary of $111,159, which is higher than the $102,824 average annual salary of a development & program manager.

The top three skills for a market development manager include digital marketing, market development and competitor analysis. The most important skills for a development & program manager are professional development, project management, and program management.

Market development manager vs development & program manager overview

Market Development ManagerDevelopment & Program Manager
Yearly salary$111,159$102,824
Hourly rate$53.44$49.43
Growth rate10%10%
Number of jobs173,901186,222
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 71%
Average age3939
Years of experience1010

What does a market development manager do?

A market development manager is in charge of overseeing marketing operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around assessing existing projects and programs, identifying areas needing improvement, devising strategies to find new opportunities, and coordinating with different departments to ensure profitable growth and a strong client base. They are also in charge of creating training programs for new employees, managing the budget, and supervising marketing initiatives. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals and optimal performance, all while implementing the company's policies and regulations.

What does a development & program manager do?

The responsibilities of a development and program manager depend on one's place or industry of employment. Typically, they are in charge of overseeing the operations behind various projects and programs, ensuring everything is running smoothly and efficiently. They must also devise new strategies to improve workforce performance and services, identify new opportunities for profit growth, and determine the needs of clients. Furthermore, as a manager, it is essential to lead and encourage the team in the joint effort to reach goals, all while implementing the company's policies and regulations.

Market development manager vs development & program manager salary

Market development managers and development & program managers have different pay scales, as shown below.

Market Development ManagerDevelopment & Program Manager
Average salary$111,159$102,824
Salary rangeBetween $74,000 And $165,000Between $76,000 And $137,000
Highest paying CitySan Francisco, CAMenlo Park, CA
Highest paying stateMarylandCalifornia
Best paying companyAppleFoundation Medicine
Best paying industryTechnologyTechnology

Differences between market development manager and development & program manager education

There are a few differences between a market development manager and a development & program manager in terms of educational background:

Market Development ManagerDevelopment & Program Manager
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Market development manager vs development & program manager demographics

Here are the differences between market development managers' and development & program managers' demographics:

Market Development ManagerDevelopment & Program Manager
Average age3939
Gender ratioMale, 70.0% Female, 30.0%Male, 58.3% Female, 41.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between market development manager and development & program manager duties and responsibilities

Market development manager example responsibilities.

  • Organize leads, utilize CRM & sales tools to best manage marketing strategy
  • Manage IP for maximum competitive advantage.
  • Manage market development in the Americas.
  • Manage all development projects, including ERP implementation.
  • Lead and manage large RFP responses to ensure corporate objectives for profitability, sustainability, and operational delivery objectives are meet.
  • Organize multiple educational programs, advisory boards, and continuing education seminars for healthcare providers.
  • Show more

Development & program manager example responsibilities.

  • Manage PLM data integrity report and PLM post launch report by project.
  • Manage a budget of $600,000 each year to maintain annual KPIs.
  • Develop, establish, and manage product families OEM in and out relationships.
  • Shape the strategic direction and implement CRM strategies to manage a corporate loyalty program.
  • Manage the vendor selection process among OEM candidates and manage requirements lock down across vendors.
  • Manage direct and indirect sales channels and strategic partners within the Americas for new development products.
  • Show more

Market development manager vs development & program manager skills

Common market development manager skills
  • Digital Marketing, 10%
  • Market Development, 9%
  • Competitor Analysis, 6%
  • Integrated Marketing, 5%
  • Business Development, 4%
  • Customer Service, 4%
Common development & program manager skills
  • Professional Development, 22%
  • Project Management, 10%
  • Program Management, 8%
  • Business Development, 4%
  • HR, 4%
  • Program Development, 3%

Browse executive management jobs