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Market development manager vs manager, field marketing

The differences between market development managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a market development manager and a manager, field marketing. Additionally, a market development manager has an average salary of $111,159, which is higher than the $93,296 average annual salary of a manager, field marketing.

The top three skills for a market development manager include digital marketing, market development and competitor analysis. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Market development manager vs manager, field marketing overview

Market Development ManagerManager, Field Marketing
Yearly salary$111,159$93,296
Hourly rate$53.44$44.85
Growth rate10%10%
Number of jobs173,901174,371
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does a market development manager do?

A market development manager is in charge of overseeing marketing operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around assessing existing projects and programs, identifying areas needing improvement, devising strategies to find new opportunities, and coordinating with different departments to ensure profitable growth and a strong client base. They are also in charge of creating training programs for new employees, managing the budget, and supervising marketing initiatives. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals and optimal performance, all while implementing the company's policies and regulations.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Market development manager vs manager, field marketing salary

Market development managers and managers, field marketing have different pay scales, as shown below.

Market Development ManagerManager, Field Marketing
Average salary$111,159$93,296
Salary rangeBetween $74,000 And $165,000Between $68,000 And $127,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateMarylandNevada
Best paying companyAppleGoogle
Best paying industryTechnologyTechnology

Differences between market development manager and manager, field marketing education

There are a few differences between a market development manager and a manager, field marketing in terms of educational background:

Market Development ManagerManager, Field Marketing
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Market development manager vs manager, field marketing demographics

Here are the differences between market development managers' and managers, field marketing' demographics:

Market Development ManagerManager, Field Marketing
Average age3939
Gender ratioMale, 70.0% Female, 30.0%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between market development manager and manager, field marketing duties and responsibilities

Market development manager example responsibilities.

  • Organize leads, utilize CRM & sales tools to best manage marketing strategy
  • Manage IP for maximum competitive advantage.
  • Manage market development in the Americas.
  • Manage all development projects, including ERP implementation.
  • Lead and manage large RFP responses to ensure corporate objectives for profitability, sustainability, and operational delivery objectives are meet.
  • Organize multiple educational programs, advisory boards, and continuing education seminars for healthcare providers.
  • Show more

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Market development manager vs manager, field marketing skills

Common market development manager skills
  • Digital Marketing, 10%
  • Market Development, 9%
  • Competitor Analysis, 6%
  • Integrated Marketing, 5%
  • Business Development, 4%
  • Customer Service, 4%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

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