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The differences between market development managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a market development manager and a manager, field marketing. Additionally, a market development manager has an average salary of $111,159, which is higher than the $93,296 average annual salary of a manager, field marketing.
The top three skills for a market development manager include digital marketing, market development and competitor analysis. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Market Development Manager | Manager, Field Marketing | |
| Yearly salary | $111,159 | $93,296 |
| Hourly rate | $53.44 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 173,901 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A market development manager is in charge of overseeing marketing operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around assessing existing projects and programs, identifying areas needing improvement, devising strategies to find new opportunities, and coordinating with different departments to ensure profitable growth and a strong client base. They are also in charge of creating training programs for new employees, managing the budget, and supervising marketing initiatives. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals and optimal performance, all while implementing the company's policies and regulations.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Market development managers and managers, field marketing have different pay scales, as shown below.
| Market Development Manager | Manager, Field Marketing | |
| Average salary | $111,159 | $93,296 |
| Salary range | Between $74,000 And $165,000 | Between $68,000 And $127,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | Maryland | Nevada |
| Best paying company | Apple | |
| Best paying industry | Technology | Technology |
There are a few differences between a market development manager and a manager, field marketing in terms of educational background:
| Market Development Manager | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market development managers' and managers, field marketing' demographics:
| Market Development Manager | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 70.0% Female, 30.0% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |