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The differences between market development managers and sales development managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a market development manager, becoming a sales development manager takes usually requires 2-4 years. Additionally, a market development manager has an average salary of $111,159, which is higher than the $102,790 average annual salary of a sales development manager.
The top three skills for a market development manager include digital marketing, market development and competitor analysis. The most important skills for a sales development manager are SDR, salesforce, and customer service.
| Market Development Manager | Sales Development Manager | |
| Yearly salary | $111,159 | $102,790 |
| Hourly rate | $53.44 | $49.42 |
| Growth rate | 10% | 7% |
| Number of jobs | 173,901 | 171,101 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Average age | 39 | 45 |
| Years of experience | 10 | 4 |
A market development manager is in charge of overseeing marketing operations, ensuring efficiency and smooth workflow. Their responsibilities revolve around assessing existing projects and programs, identifying areas needing improvement, devising strategies to find new opportunities, and coordinating with different departments to ensure profitable growth and a strong client base. They are also in charge of creating training programs for new employees, managing the budget, and supervising marketing initiatives. Furthermore, as a manager, it is essential to lead and encourage teams to reach goals and optimal performance, all while implementing the company's policies and regulations.
Sales Development Managers oversee a specific function in the sales department. They are in charge of creating sales pitches, communication tools, and strategies to boost the company's sales performance. They may be assigned to do these activities for a specific product or service or for the whole product line of the organization. Sales Development Managers are also expected to create branding images that will help their sales strategies. They are required to fully understand the company's history, image, and target market. This will ensure that the branding and sales strategies they create are in line with the company's values.
Market development managers and sales development managers have different pay scales, as shown below.
| Market Development Manager | Sales Development Manager | |
| Average salary | $111,159 | $102,790 |
| Salary range | Between $74,000 And $165,000 | Between $66,000 And $157,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Maryland | New Hampshire |
| Best paying company | Apple | Everyday Health |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a market development manager and a sales development manager in terms of educational background:
| Market Development Manager | Sales Development Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between market development managers' and sales development managers' demographics:
| Market Development Manager | Sales Development Manager | |
| Average age | 39 | 45 |
| Gender ratio | Male, 70.0% Female, 30.0% | Male, 67.8% Female, 32.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 10.4% Unknown, 5.5% Hispanic or Latino, 16.6% Asian, 4.4% White, 62.6% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 18% |