Marketer vs marketing assistant

The differences between marketers and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketer and a marketing assistant. Additionally, a marketer has an average salary of $39,944, which is higher than the $39,442 average annual salary of a marketing assistant.

The top three skills for a marketer include digital marketing, community events and search engine marketing. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.

Marketer vs marketing assistant overview

	Marketer	Marketing Assistant
Yearly salary	$39,944	$39,442
Hourly rate	$19.20	$18.96
Growth rate	19%	19%
Number of jobs	23,165	77,611
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 59%	Bachelor's Degree, 77%
Average age	37	37
Years of experience	6	6

What does a marketer do?

A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.

What does a marketing assistant do?

A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

Marketer vs marketing assistant salary

Marketers and marketing assistants have different pay scales, as shown below.

	Marketer	Marketing Assistant
Average salary	$39,944	$39,442
Salary range	Between $18,000 And $86,000	Between $28,000 And $55,000
Highest paying City	New York, NY	Jersey City, NJ
Highest paying state	New Jersey	New Jersey
Best paying company	Apple	Google
Best paying industry	Technology	Finance

Differences between marketer and marketing assistant education

There are a few differences between a marketer and a marketing assistant in terms of educational background:

	Marketer	Marketing Assistant
Most common degree	Bachelor's Degree, 59%	Bachelor's Degree, 77%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketer vs marketing assistant demographics

Here are the differences between marketers' and marketing assistants' demographics:

	Marketer	Marketing Assistant
Average age	37	37
Gender ratio	Male, 52.2% Female, 47.8%	Male, 27.0% Female, 73.0%
Race ratio	Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketer and marketing assistant duties and responsibilities

Marketer example responsibilities.

Manage employer's LinkedIn and customer list to advertise manufacturing barcode scanning software.
Manage and forecast marketing budget for service line spend, base on recommendations in marketing plans for greatest ROI.
Develop and manage accounts to build referral stream with physicians for MRI, scans, and ultrasounds at Scottsdale facility.
Lead and collaborate with a team in creating content to promote the brand utilizing photography, graphic design, and coding.
Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.

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Marketing assistant example responsibilities.

Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
Coordinate content development for multiple websites managing HTML formats.
Produce promotional and weekly videos and manage YouTube account.
Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.

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Marketer vs marketing assistant skills

Common marketer skills

Digital Marketing, 15%
Community Events, 6%
Search Engine Marketing, 6%
Business Relationships, 5%
Brand Awareness, 5%
Content Creation, 4%

Common marketing assistant skills

Customer Service, 10%
Marketing Campaigns, 8%
Facebook, 6%
Trade Shows, 5%
Email Campaigns, 5%
PowerPoint, 5%

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Updated January 8, 2025

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