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The differences between marketers and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketer and a marketing coordinator. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $39,944 average annual salary of a marketer.
The top three skills for a marketer include digital marketing, community events and search engine marketing. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Marketer | Marketing Coordinator | |
| Yearly salary | $39,944 | $48,326 |
| Hourly rate | $19.20 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 23,165 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 59% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Marketers and marketing coordinators have different pay scales, as shown below.
| Marketer | Marketing Coordinator | |
| Average salary | $39,944 | $48,326 |
| Salary range | Between $18,000 And $86,000 | Between $34,000 And $67,000 |
| Highest paying City | New York, NY | New York, NY |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Apple | Keller Williams Capital Properties |
| Best paying industry | Technology | Technology |
There are a few differences between a marketer and a marketing coordinator in terms of educational background:
| Marketer | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 59% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketers' and marketing coordinators' demographics:
| Marketer | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.2% Female, 47.8% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |