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Marketing and operations manager vs manager, field marketing

The differences between marketing and operations managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing and operations manager and a manager, field marketing. Additionally, a marketing and operations manager has an average salary of $93,738, which is higher than the $93,296 average annual salary of a manager, field marketing.

The top three skills for a marketing and operations manager include digital marketing, salesforce and lead management. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Marketing and operations manager vs manager, field marketing overview

Marketing And Operations ManagerManager, Field Marketing
Yearly salary$93,738$93,296
Hourly rate$45.07$44.85
Growth rate10%10%
Number of jobs152,231174,371
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does a marketing and operations manager do?

A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Marketing and operations manager vs manager, field marketing salary

Marketing and operations managers and managers, field marketing have different pay scales, as shown below.

Marketing And Operations ManagerManager, Field Marketing
Average salary$93,738$93,296
Salary rangeBetween $71,000 And $122,000Between $68,000 And $127,000
Highest paying CitySan Mateo, CACarson City, NV
Highest paying stateCaliforniaNevada
Best paying companyMetaGoogle
Best paying industryProfessionalTechnology

Differences between marketing and operations manager and manager, field marketing education

There are a few differences between a marketing and operations manager and a manager, field marketing in terms of educational background:

Marketing And Operations ManagerManager, Field Marketing
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing and operations manager vs manager, field marketing demographics

Here are the differences between marketing and operations managers' and managers, field marketing' demographics:

Marketing And Operations ManagerManager, Field Marketing
Average age3939
Gender ratioMale, 51.0% Female, 49.0%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing and operations manager and manager, field marketing duties and responsibilities

Marketing and operations manager example responsibilities.

  • Manage $90k annual PPC (Google Adwords) effort resulting in $320k revenue.
  • Organize and manage TZ's Youtube channel.
  • Create content, manage SEO/SEM and maintain organization\'s website utilizing WordPress.
  • Manage online booking, SEO, and all online presence in an effort to continually increase room revenue.
  • Produce and manage all warehouse KPIs, giving visibility to inventory levels, store ordering, shipping costs and all P.O.P.
  • Accomplish financial ROI calculations on promotions and strengthen international and domestic approvals from finance, product management, and global marketing.
  • Show more

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Marketing and operations manager vs manager, field marketing skills

Common marketing and operations manager skills
  • Digital Marketing, 14%
  • Salesforce, 9%
  • Lead Management, 6%
  • Project Management, 6%
  • CRM, 6%
  • Email Marketing, 5%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

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