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The differences between marketing and operations managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing and operations manager and a marketing account manager. Additionally, a marketing and operations manager has an average salary of $93,738, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a marketing and operations manager include digital marketing, salesforce and lead management. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Marketing And Operations Manager | Marketing Account Manager | |
| Yearly salary | $93,738 | $67,983 |
| Hourly rate | $45.07 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 152,231 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Marketing and operations managers and marketing account managers have different pay scales, as shown below.
| Marketing And Operations Manager | Marketing Account Manager | |
| Average salary | $93,738 | $67,983 |
| Salary range | Between $71,000 And $122,000 | Between $50,000 And $91,000 |
| Highest paying City | San Mateo, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | American Tower |
| Best paying industry | Professional | Energy |
There are a few differences between a marketing and operations manager and a marketing account manager in terms of educational background:
| Marketing And Operations Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing and operations managers' and marketing account managers' demographics:
| Marketing And Operations Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.0% Female, 49.0% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |