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The differences between marketing and operations managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing and operations manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $93,738 average annual salary of a marketing and operations manager.
The top three skills for a marketing and operations manager include digital marketing, salesforce and lead management. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing And Operations Manager | Marketing Manager | |
| Yearly salary | $93,738 | $104,550 |
| Hourly rate | $45.07 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 152,231 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing and operations managers and marketing managers have different pay scales, as shown below.
| Marketing And Operations Manager | Marketing Manager | |
| Average salary | $93,738 | $104,550 |
| Salary range | Between $71,000 And $122,000 | Between $71,000 And $153,000 |
| Highest paying City | San Mateo, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | Meta | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a marketing and operations manager and a marketing manager in terms of educational background:
| Marketing And Operations Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing and operations managers' and marketing managers' demographics:
| Marketing And Operations Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.0% Female, 49.0% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |