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Marketing and operations manager vs marketing supervisor

The differences between marketing and operations managers and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing and operations manager and a marketing supervisor. Additionally, a marketing and operations manager has an average salary of $93,738, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a marketing and operations manager include digital marketing, salesforce and lead management. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Marketing and operations manager vs marketing supervisor overview

Marketing And Operations ManagerMarketing Supervisor
Yearly salary$93,738$64,304
Hourly rate$45.07$30.92
Growth rate10%10%
Number of jobs152,23174,956
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 71%
Average age3939
Years of experience1010

What does a marketing and operations manager do?

A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.

What does a marketing supervisor do?

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

Marketing and operations manager vs marketing supervisor salary

Marketing and operations managers and marketing supervisors have different pay scales, as shown below.

Marketing And Operations ManagerMarketing Supervisor
Average salary$93,738$64,304
Salary rangeBetween $71,000 And $122,000Between $45,000 And $90,000
Highest paying CitySan Mateo, CADix Hills, NY
Highest paying stateCaliforniaNew York
Best paying companyMetaHalliburton
Best paying industryProfessionalRetail

Differences between marketing and operations manager and marketing supervisor education

There are a few differences between a marketing and operations manager and a marketing supervisor in terms of educational background:

Marketing And Operations ManagerMarketing Supervisor
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing and operations manager vs marketing supervisor demographics

Here are the differences between marketing and operations managers' and marketing supervisors' demographics:

Marketing And Operations ManagerMarketing Supervisor
Average age3939
Gender ratioMale, 51.0% Female, 49.0%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing and operations manager and marketing supervisor duties and responsibilities

Marketing and operations manager example responsibilities.

  • Manage $90k annual PPC (Google Adwords) effort resulting in $320k revenue.
  • Organize and manage TZ's Youtube channel.
  • Create content, manage SEO/SEM and maintain organization\'s website utilizing WordPress.
  • Manage online booking, SEO, and all online presence in an effort to continually increase room revenue.
  • Produce and manage all warehouse KPIs, giving visibility to inventory levels, store ordering, shipping costs and all P.O.P.
  • Accomplish financial ROI calculations on promotions and strengthen international and domestic approvals from finance, product management, and global marketing.
  • Show more

Marketing supervisor example responsibilities.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
  • Coordinate with other team leaders on large projects and SEM wide decisions.
  • Direct creative development for banner ads, SEM copy, and landing pages.
  • Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
  • Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.
  • Show more

Marketing and operations manager vs marketing supervisor skills

Common marketing and operations manager skills
  • Digital Marketing, 14%
  • Salesforce, 9%
  • Lead Management, 6%
  • Project Management, 6%
  • CRM, 6%
  • Email Marketing, 5%
Common marketing supervisor skills
  • Customer Satisfaction, 40%
  • Direct Reports, 31%
  • Customer Service, 7%
  • Digital Marketing, 3%
  • Payroll, 2%
  • Marketing Campaigns, 2%

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