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The differences between marketing and operations managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing and operations manager and a sales and marketing manager. Additionally, a marketing and operations manager has an average salary of $93,738, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a marketing and operations manager include digital marketing, salesforce and lead management. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Marketing And Operations Manager | Sales And Marketing Manager | |
| Yearly salary | $93,738 | $81,953 |
| Hourly rate | $45.07 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 152,231 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Marketing and operations managers and sales and marketing managers have different pay scales, as shown below.
| Marketing And Operations Manager | Sales And Marketing Manager | |
| Average salary | $93,738 | $81,953 |
| Salary range | Between $71,000 And $122,000 | Between $43,000 And $154,000 |
| Highest paying City | San Mateo, CA | Yonkers, NY |
| Highest paying state | California | New York |
| Best paying company | Meta | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a marketing and operations manager and a sales and marketing manager in terms of educational background:
| Marketing And Operations Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing and operations managers' and sales and marketing managers' demographics:
| Marketing And Operations Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.0% Female, 49.0% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |