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The differences between marketing/business development and business development account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing/business development, becoming a business development account manager takes usually requires 6-8 years. Additionally, a business development account manager has an average salary of $99,209, which is higher than the $73,303 average annual salary of a marketing/business development.
The top three skills for a marketing/business development include product development, email campaigns and business development. The most important skills for a business development account manager are business development, customer service, and customer relationships.
| Marketing/Business Development | Business Development Account Manager | |
| Yearly salary | $73,303 | $99,209 |
| Hourly rate | $35.24 | $47.70 |
| Growth rate | 10% | 5% |
| Number of jobs | 184,993 | 222,573 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A marketing/business development role helps mainly in business development strategy, focusing on financial gain and customer satisfaction and arranging business development meetings with potential clients. They conduct research to identify new market trends and customer needs through promoting the company's products and services, addressing or forecasting clients' objectives. It is also their job to prepare sales contracts ensuring observance to law-established guidelines, keep records of sales invoices including revenue. Moreover, they build long-term partnerships with new and current customers.
A business development account manager is in charge of developing strategies to identify new business and client opportunities, ensuring sales growth and customer satisfaction. They typically perform research and analysis to gather data, coordinate with analysts and experts, produce sales and progress reports, and maintain records of all transactions. Furthermore, a business development account manager must build positive relationships with clients and secure sales by reaching out to customers through calls, correspondence, or appointments. They may offer products and services, process payments, and handle inquiries or concerns.
Marketing/business development and business development account managers have different pay scales, as shown below.
| Marketing/Business Development | Business Development Account Manager | |
| Average salary | $73,303 | $99,209 |
| Salary range | Between $48,000 And $111,000 | Between $57,000 And $170,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Massachusetts | New Hampshire |
| Best paying company | Salesforce | Meta |
| Best paying industry | Finance | - |
There are a few differences between a marketing/business development and a business development account manager in terms of educational background:
| Marketing/Business Development | Business Development Account Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between marketing/business development' and business development account managers' demographics:
| Marketing/Business Development | Business Development Account Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 52.7% Female, 47.3% | Male, 62.4% Female, 37.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |